Articles About Sales Strategies

Making Banking Easy Isn’t Easy

Subscribe to The Financial Brand via email for FREE!For the average consumer, banking is a chore akin to scrubbing the toilet. It’s something that has to be done whether one likes it or not, and most people don’t. There are a million things we’d rather be doing. People detest banking because it’s rife with complex. Read More

What Would You Find If You Went ‘Undercover?’

If you aren’t watching CBS’s new show Undercover Boss Sunday evenings, you should be. It’s an eye-opener about the kind of cultural disconnects that can develop between an organization’s senior leadership at corporate headquarters and staff on the frontlines. The outline for the new reality series is simple. Each week a chief executive from a. Read More

Video: Crossing the Line With Cross-Selling

Subscribe to The Financial Brand via email for FREE!This parody video is pretty funny, so it must be hitting close to home. If you can’t watch YouTube videos at work, you can (1) read the script below, and/or (2) get your financial institution to change its silly policy. Customer: I was hoping you could help. Read More