Article Archive: Marketing Research

2009 Strategic Brand Challenges Survey

Subscribe to The Financial Brand via email for FREE!Earlier this month, The Financial Brand conducted the “2009 Strategic Brand Challenges Survey for Financial Institutions.” The findings? Retail banks and credit unions are — not surprisingly — worried about a tough economy, and will be concentrating their energies online to retain, attract and acquire relationships over. Read More about 2009 Strategic Brand Challenges Survey

Datahead: Research from Around the Financial Industry

Subscribe to The Financial Brand via email for FREE!Percentage of consumers who have heard something from the financial industry but felt more negative. — Edstrom Worldwide Percentage of consumers who have heard something from the financial industry but felt more positive. — Edstrom Worldwide Percentage of consumers who have received no direct communications from anyone. Read More about Datahead: Research from Around the Financial Industry

Your Deposits Are Up… So What?

Subscribe to The Financial Brand via email for FREE!“Deposits are the lifeblood of banks.” — Bob Chapman, President Bank of the James These days, you hear about a lot of financial institutions seeing huge increases in their deposits. Some financial institutions are seeing their deposits double over last year. Even JPMorgan Chase, an international megabank,. Read More about Your Deposits Are Up… So What?

2008: The Year in Review

What do you want to see more of in 2009 from The Financial Brand? Share your 2¢ in the comments below. The 10 most-read stories at The Financial Brand in 2008 are (in order): Dallas credit union to launch Young & Free knockoff The Biggest List of Financial Slogans Ever When will the media’s infatuation. Read More about 2008: The Year in Review

Growing Deposits in the Digital Age

Subscribe to The Financial Brand via email for FREE!Growing Deposits in the Digital Age. That’s the title of this Online Banking Report, authored by your host and editor here at The Financial Brand, Jeffry Pilcher. The report includes 72 pages of ideas, tactics, and strategies to grow retail deposits while building your brand: Customizable accounts. Read More about Growing Deposits in the Digital Age

Robbery statistics for Q1 2008

Subscribe to The Financial Brand via email for FREE!Here’s the FBI’s latest data on robberies of financial institutions for the first three months of 2008. Type of Institution Robberies % Commercial bank 1,399 87.2% Mutual savings bank 32 1.9% Savings and loan 41 2.6% Credit union 132 8.2% TOTAL 1,604 100% Mode of Robbery #. Read More about Robbery statistics for Q1 2008

The “Convenience” Paradox

Filene just released an interesting study called “Who’s Joining Credit Unions.” Of particular interest is data that suggests a paradox between how people feel about branches and how they actually use them. While credit union members think they need a branch nearby, the data tells a different story. According to the report, the majority of. Read More about The “Convenience” Paradox