Marketing Research

Retail Banking Loyalty, Image Decline 4 Years Straight

Subscribe to The Financial Brand via email for FREE!For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in customer service, according to the J.D. Power and Associates 2010 U.S. Retail Banking Satisfaction Study. “As retail banking customers become considerably less. Read More

Free Checking Not Dead Yet at Credit Unions

Subscribe to The Financial Brand via email for FREE!“With free checking accounts becoming less prevalent in national banks, credit unions can be an invaluable resource for the average consumer.” — Greg McBride, According to a study by, 39 of the 50 largest credit unions in the U.S. still offer free checking. Key Question:. Read More

Death Panel for America’s Smallest Credit Unions?

Subscribe to The Financial Brand via email for FREE!Credit unions are celebrated for their smallness much more often than they are maligned by the ABA for their bigness. They are frequently lauded by the mainstream press, Congress and money management experts as cute, community-based financial institutions. But how small is too small (if there is. Read More

Survey Proves Value of Online Banking, Bill Pay

Subscribe to The Financial Brand via email for FREE!In the 2010 Consumer Billing and Payment Trends report, Fiserv, a leading financial technology company, shares the results of its survey involving 3,029 internet consumers. The 2010 survey shows online banking, bill payment and e-bill usage continues to grow, and that the online bill payment population has. Read More

Checking Study Confirms Trends, Raises Questions

Subscribe to The Financial Brand via email for FREE! comScore’s 2010 State of Online Banking report validates some widely accepted beliefs among financial marketers, namely that people are shifting more and more of their routine transactions online and away from offline channels. The report was based on the survey results of more than 2,500 U.S.. Read More

Apparently They Think You’re All Liars

Subscribe to The Financial Brand via email for FREE!Bank credibility suffers, few Americans find statements by financial institutions believable It’s no surprise then that very few Americans say they believe financial institutions. But the researchers at Harris decided to go out and quantify the level of distrust. In April, Harris conducted an online poll of. Read More

What Strings to Attach to High-Interest Checking?

Subscribe to The Financial Brand via email for FREE!With rewards checking accounts projected to become a more popular option for deposits in coming years, has released its first annual 2010 Rewards Checking Survey. The survey takes a look at the requirements consumers must meet in order to qualify for the high-interest checking rate. Among. Read More

Big Bank Brands, Big Consumer Contradictions

Subscribe to The Financial Brand via email for FREE!Three separate studies indicate there are significant contradictions between how big bank brands are valued, what consumers feel about large financial institutions, and where consumers choose to bring their deposits. Big bank brand values rise in 2009 Brand Finance, a independent brand valuation consultancy, says that the. Read More

A Simple Competitive Recon Tactic in Retail Banking

Subscribe to The Financial Brand via email for FREE!Here’s the hypothetical: a potential new customer has moved to your area and is seeking basic information to help them select their new bank. How would you stack up against six of your competitors? STEP 1 Pick six competitors. You should consider using a mix of banks. Read More

It Only Matters If It’s Measured

Subscribe to The Financial Brand via email for FREE!Ever since First Federal Bank in Sioux City, Iowa, rechristened itself “Vantus,” the bank had been building its brand entirely around the idea of “simpler banking.” (UPDATE: The bank has failed.) From the “about” section on the Vantus Bank website: “We believe in simplicity. It’s our job. Read More

Q&A: Digital Signage Is About “Local Relevance,” Not CNN

Subscribe to The Financial Brand via email for FREE!The Financial Brand sat down with Nancy Radermecher, President of John Ryan, a global retail marketing agency specializing in total store messaging systems, to talk about digital signage for financial institutions. Who’s using digital signage correctly in the financial industry? There are many good examples of financial. Read More

Women vs. Men: Two Different Perspectives on Money

Subscribe to The Financial Brand via email for FREE!A study by Financial Finesse shows stark differences in the ways men and women feel about money. The firm analyzed more than 3,000 responses to an online financial planning questionnaire, revealing trends regarding spending, saving and investing. Key Question: Does the apparent confidence men feel in their. Read More

2009 Strategic Brand Challenges Survey

Subscribe to The Financial Brand via email for FREE!Earlier this month, The Financial Brand conducted the “2009 Strategic Brand Challenges Survey for Financial Institutions.” The findings? Retail banks and credit unions are — not surprisingly — worried about a tough economy, and will be concentrating their energies online to retain, attract and acquire relationships over. Read More