Article Archive: Marketing Research

2010 Brand Rankings for Credit Unions

Subscribe to The Financial Brand via email for FREE!Bancography, a financial services consulting firm, released its 2010 rankings for its Bancography Brand Value Index (BBVI), a quantitative ranking of the brand strength of all US banks and credit unions. The firm developed the system so that it could assist financial institutions with evaluating the strength. Read More about 2010 Brand Rankings for Credit Unions

Datahead: Returning to Normal?

Subscribe to The Financial Brand via email for FREE! $600 million: Amount spent by some 1,000 lobbyists on the financial reform Act. — Center for Responsive Politics 35% of people would gladly leave their big bank if it were easier. — FindABetterBank.com 35% of people surveyed in 2010 stated that they “prefer to pay in. Read More about Datahead: Returning to Normal?

Retail Banking Loyalty, Image Decline 4 Years Straight

Subscribe to The Financial Brand via email for FREE!For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in customer service, according to the J.D. Power and Associates 2010 U.S. Retail Banking Satisfaction Study. “As retail banking customers become considerably less. Read More about Retail Banking Loyalty, Image Decline 4 Years Straight

It Only Matters If It’s Measured

Subscribe to The Financial Brand via email for FREE!Ever since First Federal Bank in Sioux City, Iowa, rechristened itself “Vantus,” the bank had been building its brand entirely around the idea of “simpler banking.” (UPDATE: The bank has failed.) From the “about” section on the Vantus Bank website: “We believe in simplicity. It’s our job. Read More about It Only Matters If It’s Measured

Q&A: Digital Signage Is About “Local Relevance,” Not CNN

Subscribe to The Financial Brand via email for FREE!The Financial Brand sat down with Nancy Radermecher, President of John Ryan, a global retail marketing agency specializing in total store messaging systems, to talk about digital signage for financial institutions. Who’s using digital signage correctly in the financial industry? There are many good examples of financial. Read More about Q&A: Digital Signage Is About “Local Relevance,” Not CNN