Article Archive: Marketing Research

Death Panel for America’s Smallest Credit Unions?

Subscribe to The Financial Brand via email for FREE!Credit unions are celebrated for their smallness much more often than they are maligned by the ABA for their bigness. They are frequently lauded by the mainstream press, Congress and money management experts as cute, community-based financial institutions. But how small is too small (if there is. Read More

Survey Proves Value of Online Banking, Bill Pay

Subscribe to The Financial Brand via email for FREE!In the 2010 Consumer Billing and Payment Trends report, Fiserv, a leading financial technology company, shares the results of its survey involving 3,029 internet consumers. The 2010 survey shows online banking, bill payment and e-bill usage continues to grow, and that the online bill payment population has. Read More

Checking Study Confirms Trends, Raises Questions

Subscribe to The Financial Brand via email for FREE! comScore’s 2010 State of Online Banking report validates some widely accepted beliefs among financial marketers, namely that people are shifting more and more of their routine transactions online and away from offline channels. The report was based on the survey results of more than 2,500 U.S.. Read More

Apparently They Think You’re All Liars

Subscribe to The Financial Brand via email for FREE!Bank credibility suffers, few Americans find statements by financial institutions believable It’s no surprise then that very few Americans say they believe financial institutions. But the researchers at Harris decided to go out and quantify the level of distrust. In April, Harris conducted an online poll of. Read More

What Strings to Attach to High-Interest Checking?

Subscribe to The Financial Brand via email for FREE!With rewards checking accounts projected to become a more popular option for deposits in coming years, Bankrate.com has released its first annual 2010 Rewards Checking Survey. The survey takes a look at the requirements consumers must meet in order to qualify for the high-interest checking rate. Among. Read More

Big Bank Brands, Big Consumer Contradictions

Subscribe to The Financial Brand via email for FREE!Three separate studies indicate there are significant contradictions between how big bank brands are valued, what consumers feel about large financial institutions, and where consumers choose to bring their deposits. Big bank brand values rise in 2009 Brand Finance, a independent brand valuation consultancy, says that the. Read More

A Simple Competitive Recon Tactic in Retail Banking

Subscribe to The Financial Brand via email for FREE!Here’s the hypothetical: a potential new customer has moved to your area and is seeking basic information to help them select their new bank. How would you stack up against six of your competitors? STEP 1 Pick six competitors. You should consider using a mix of banks. Read More

It Only Matters If It’s Measured

Subscribe to The Financial Brand via email for FREE!Ever since First Federal Bank in Sioux City, Iowa, rechristened itself “Vantus,” the bank had been building its brand entirely around the idea of “simpler banking.” (UPDATE: The bank has failed.) From the “about” section on the Vantus Bank website: “We believe in simplicity. It’s our job. Read More

Q&A: Digital Signage Is About “Local Relevance,” Not CNN

Subscribe to The Financial Brand via email for FREE!The Financial Brand sat down with Nancy Radermecher, President of John Ryan, a global retail marketing agency specializing in total store messaging systems, to talk about digital signage for financial institutions. Who’s using digital signage correctly in the financial industry? There are many good examples of financial. Read More

Women vs. Men: Two Different Perspectives on Money

Subscribe to The Financial Brand via email for FREE!A study by Financial Finesse shows stark differences in the ways men and women feel about money. The firm analyzed more than 3,000 responses to an online financial planning questionnaire, revealing trends regarding spending, saving and investing. Key Question: Does the apparent confidence men feel in their. Read More

2009 Strategic Brand Challenges Survey

Subscribe to The Financial Brand via email for FREE!Earlier this month, The Financial Brand conducted the “2009 Strategic Brand Challenges Survey for Financial Institutions.” The findings? Retail banks and credit unions are — not surprisingly — worried about a tough economy, and will be concentrating their energies online to retain, attract and acquire relationships over. Read More

Datahead: Research from Around the Financial Industry

Subscribe to The Financial Brand via email for FREE!Percentage of consumers who have heard something from the financial industry but felt more negative. — Edstrom Worldwide Percentage of consumers who have heard something from the financial industry but felt more positive. — Edstrom Worldwide Percentage of consumers who have received no direct communications from anyone. Read More

People Looking for a “Silver Lining” But Buying “Ammo”

Subscribe to The Financial Brand via email for FREE!The Financial Brand used Google Trends to see how the economic crisis was affecting people’s feelings about their finances and the general state of things. The Google Trends tool searches Google’s records to see how often people search for certain terms. It graphs out the relative frequency. Read More

Massive Bank Failures Must Be on the Way

Subscribe to The Financial Brand via email for FREE!$500 billion FDIC bailout forebodes massive failures Late last week, the U.S. Senate proposed to allow the FDIC to borrow as much as $500 billion from the Treasury Department. While the mainstream media obsesses over the seemingly never-ending stream of colossal bailouts pouring out of Washington, another. Read More

Get Your Financial Trademark Now, Before It’s Too Late

Subscribe to The Financial Brand via email for FREE!Financial Trademarks 1976-2008 In 1996 there were just 67,000 Class 36 trademarks on file with the USPTO. But in the last decade, that number has more than tripled. Today, there are around 250,000 registered financial trademarks. In 2008, the financial industry saw the largest increase in financial. Read More

The New Art of Measuring Marketing’s ROI

Subscribe to The Financial Brand via email for FREE!When financial marketers bring up new media tools, it’s quite common for CEOs to ask questions like, “What’s the ROI of having a blog?” Marketers say, “It doesn’t cost anything” (which isn’t really true). From there, the argument often devolves into subjective differences and a matters of. Read More

Your Deposits Are Up… So What?

Subscribe to The Financial Brand via email for FREE!“Deposits are the lifeblood of banks.” — Bob Chapman, President Bank of the James These days, you hear about a lot of financial institutions seeing huge increases in their deposits. Some financial institutions are seeing their deposits double over last year. Even JPMorgan Chase, an international megabank,. Read More

2008: The Year in Review

What do you want to see more of in 2009 from The Financial Brand? Share your 2¢ in the comments below. The 10 most-read stories at The Financial Brand in 2008 are (in order): Dallas credit union to launch Young & Free knockoff The Biggest List of Financial Slogans Ever When will the media’s infatuation. Read More

Growing Deposits in the Digital Age

Subscribe to The Financial Brand via email for FREE!Growing Deposits in the Digital Age. That’s the title of this Online Banking Report, authored by your host and editor here at The Financial Brand, Jeffry Pilcher. The report includes 72 pages of ideas, tactics, and strategies to grow retail deposits while building your brand: Customizable accounts. Read More