Marketing Research

Word-of-Mouth Banking

What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online? Take a look at this. Read More

Ranking Banking Brands: Who’s on Top in 2010?

Subscribe to The Financial Brand via email for FREE!Bancography, a financial services consulting firm, released its 2010 rankings for its Bancography Brand Value Index (BBVI), a quantitative ranking of the brand strength of all US banks, thrifts and credit unions. The firm developed the system so that it could assist financial institutions with evaluating the. Read More

2010 Brand Rankings for Credit Unions

Subscribe to The Financial Brand via email for FREE!Bancography, a financial services consulting firm, released its 2010 rankings for its Bancography Brand Value Index (BBVI), a quantitative ranking of the brand strength of all US banks and credit unions. The firm developed the system so that it could assist financial institutions with evaluating the strength. Read More

How-To: Google AdWords Basics for Banks and Credit Unions

Subscribe to The Financial Brand via email for FREE!A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly there are many financial institutions that have yet to embrace this powerful approach to marketing. AdWords is Google’s flagship advertising product and. Read More