Article Archive: Marketing Research

Ranking Banking Brands: Who’s on Top in 2010?

Subscribe to The Financial Brand via email for FREE!Bancography, a financial services consulting firm, released its 2010 rankings for its Bancography Brand Value Index (BBVI), a quantitative ranking of the brand strength of all US banks, thrifts and credit unions. The firm developed the system so that it could assist financial institutions with evaluating the. Read More

2010 Brand Rankings for Credit Unions

Subscribe to The Financial Brand via email for FREE!Bancography, a financial services consulting firm, released its 2010 rankings for its Bancography Brand Value Index (BBVI), a quantitative ranking of the brand strength of all US banks and credit unions. The firm developed the system so that it could assist financial institutions with evaluating the strength. Read More

How-To: Google AdWords Basics for Banks and Credit Unions

Subscribe to The Financial Brand via email for FREE!A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly there are many financial institutions that have yet to embrace this powerful approach to marketing. AdWords is Google’s flagship advertising product and. Read More

Datahead: Returning to Normal?

Subscribe to The Financial Brand via email for FREE! $600 million: Amount spent by some 1,000 lobbyists on the financial reform Act. — Center for Responsive Politics 35% of people would gladly leave their big bank if it were easier. — FindABetterBank.com 35% of people surveyed in 2010 stated that they “prefer to pay in. Read More

Retail Banking Loyalty, Image Decline 4 Years Straight

Subscribe to The Financial Brand via email for FREE!For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in customer service, according to the J.D. Power and Associates 2010 U.S. Retail Banking Satisfaction Study. “As retail banking customers become considerably less. Read More

Free Checking Not Dead Yet at Credit Unions

Subscribe to The Financial Brand via email for FREE!“With free checking accounts becoming less prevalent in national banks, credit unions can be an invaluable resource for the average consumer.” — Greg McBride, Bankrate.com According to a study by Bankrate.com, 39 of the 50 largest credit unions in the U.S. still offer free checking. Key Question:. Read More