Article Archive: Marketing Research

The Unbanked vs. The Superbanked

At the far extremes of the retail banking spectrum, there are 12.2 million unbanked U.S. adults, and 11.3 million who are heavy users, what Scarborough Research calls the. Read More

The Top 400 Banks on Twitter

Complete statistics for the 400 retail banks on Twitter, including number of followers, accounts followed and number of tweets. It's the most comprehensive study you've ever. Read More