7 Major Trends Redefining Today’s Banking Consumers
Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking. Read More
Article Archive: Marketing Research
The Annual ‘2014 State of Checking Consumers’ Report
Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd. Read More
ATM, Overdraft Fees Surge to Record Highs
Banks are charging more than they ever have before for ATM usage and for NSFs, setting new records in multiple. Read More
Studies Reveal Consumers Still Clinging to Cash and Branches
A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash.... Read More
Consumers With Bad Banking Habits Are More Likely To Get Mad And Switch
Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial. Read More
Consumer Satisfaction With Banks Soars, But Midsize Institutions Aren’t Keeping Up
Satisfaction with banks hits an all-time high. But areas of weakness signal competitive vulnerability, especially among midsize. Read More
Trust in Financial Services Still Stuck in the Doghouse
Banking remains the least trusted industry globally. If banks could rebuild trust, they might see regulatory pressure. Read More
With More Marketing, Community Institutions Could Steal Megabank Market Share
Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to. Read More
Global Consumer Banking Study Offers Truckload of Insights for Everyone
This is one of the biggest and most comprehensive reports you'll ever see in the banking industry. It's free, and you can download it right. Read More
107 PowerPoint Infographics For Financial Marketing Presentations
This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a. Read More
Satisfaction Barometer Reveals Consumers’ Banking Desires and Drivers
What channels have the greatest impact on consumer satisfaction? How do they define convenience? And what banking products will they be. Read More
Gen-Y Needs Help Most With Their Managing Debts
A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst. Read More
Google Data Reveals Banking Trends
The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19. Read More
Consumer Trust in Global Financial Institutions: Better, But Still Bad
Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any. Read More
Cash, Check or Text: How Americans Pay Each Other
A national survey from Fiserv sheds light on consumers' personal payment. Read More
The State of Checking Account Consumers in 2013
A study packed with facts and figures — from consumer switching hot-buttons and frustrating fees to channel preferences and usage. Read More
Most Bank Customers Think They Pay Little or No Fees
In an ABA survey of US consumers, 65% say they pay less than what it costs for gallon of gas. 55% say they pay nothing at. Read More
Consumers Icy Feelings Toward Bankers Finally Starting to Thaw
A survey of 25 different industries shows consumers' attitudes about banking have improved, but banks aren't done repairing their image quite. Read More
Consumers Slow to Forgive Financial Industry’s Sins
Banks plagued by scandals have helped turn the financial sector into the least trusted industry for the third straight. Read More
Angry Big Bank Customers Could Put $230 Billion In Play
The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone. Read More
The Culture of Borrowing and Debt: An Ethnographic Approach
What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending. Read More
The Crusade to Keep Banking Personal in a Virtual World
Consumers are willing to provide more personal info and migrate to virtual banking channels, with one big caveat: It has to make their lives. Read More