Global Consumer Banking Study Offers Truckload of Insights for Everyone
This is one of the biggest and most comprehensive reports you'll ever see in the banking industry. It's free, and you can download it right. Read More
Article Archive: Marketing Research
107 PowerPoint Infographics For Financial Marketing Presentations
This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a. Read More
Satisfaction Barometer Reveals Consumers’ Banking Desires and Drivers
What channels have the greatest impact on consumer satisfaction? How do they define convenience? And what banking products will they be. Read More
Gen-Y Needs Help Most With Their Managing Debts
A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst. Read More
Google Data Reveals Banking Trends
The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19. Read More
Consumer Trust in Global Financial Institutions: Better, But Still Bad
Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any. Read More
Cash, Check or Text: How Americans Pay Each Other
A national survey from Fiserv sheds light on consumers' personal payment. Read More
The State of Checking Account Consumers in 2013
A study packed with facts and figures — from consumer switching hot-buttons and frustrating fees to channel preferences and usage. Read More
Most Bank Customers Think They Pay Little or No Fees
In an ABA survey of US consumers, 65% say they pay less than what it costs for gallon of gas. 55% say they pay nothing at. Read More
Consumers Icy Feelings Toward Bankers Finally Starting to Thaw
A survey of 25 different industries shows consumers' attitudes about banking have improved, but banks aren't done repairing their image quite. Read More
Consumers Slow to Forgive Financial Industry’s Sins
Banks plagued by scandals have helped turn the financial sector into the least trusted industry for the third straight. Read More
Angry Big Bank Customers Could Put $230 Billion In Play
The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone. Read More
The Culture of Borrowing and Debt: An Ethnographic Approach
What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending. Read More
The Crusade to Keep Banking Personal in a Virtual World
Consumers are willing to provide more personal info and migrate to virtual banking channels, with one big caveat: It has to make their lives. Read More
Majority Of Bank Customers At Risk Of Switching
Within the next six months, 1 in 10 retail banking customers say they will likely leave their bank, and four others say they aren't sure if they'lll stay or. Read More
Huge Potential For Hispanic Home Loans… If Lenders Can Get It Right
One in three Hispanics plan to buy a home, but 43% say they had an "extremely" or "very stressful" experience when buying their last home.. Read More
Consumer Satisfaction With Banks Improves Significantly For First Time In Years
J.D. Power’s annual consumer satisfaction study shows regional and midsize banks still outperform their bigger brethren, but the gap is. Read More
The Mobile Moment: What It Takes To Win The Digital Wallet Race
Mobile wallets will revolutionize payments. But what do consumers know, what are they afraid of, and who are they counting on to provide what they. Read More
Majority Of Americans Still Hold A Grudge Against Banks
A series of surveys reveals that US consumers continue to harbor a huge chip on their shoulders against banks whom they hold responsible for the Great. Read More
Should Financial Marketers Measure Net Promoter Scores?
Many marketers like the simplicity of net promoter scores. But do these numbers correlate with business performance? Or are there other metrics you should be measuring. Read More
Banks Edge Out Credit Unions In War For Deposits
Big banks are growing deposits faster than credit unions, but not by much. A free, 40-page PDF report looks at deposit, demographic, and economic trends across the. Read More
2013 State of Bank & Credit Union Marketing
This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in. Read More