How to Make Consumers Feel Better About Banking Brands

This study shows that meeting people's emotional, rational and societal needs will increase their likelihood to choose, recommend and defend a. Read More

Over 200+ PowerPoint Infographics For Financial Marketers

Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial. Read More

Millennials’ Bad Money Habits Mean Majority Need Mom & Dad

Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions. Read More

Consumers Happier The Less They Think About Banking

A big global study compares the attitudes of banking consumers in 23 countries against those in the. Read More

Inside the Mind of The Mortgage Consumer

Research reveals consumers' attitudes towards home ownership, mortgage rates, renting, the economy, and household. Read More

Why Are Americans Losing Trust in Banks (Again)?

Half of US adults say their trust in banks has declined over the past few years, although only 18% feel the same about credit. Read More

7 Major Trends Redefining Today’s Banking Consumers

Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking. Read More

The Annual ‘2014 State of Checking Consumers’ Report

Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd. Read More

ATM, Overdraft Fees Surge to Record Highs

Banks are charging more than they ever have before for ATM usage and for NSFs, setting new records in multiple. Read More

Studies Reveal Consumers Still Clinging to Cash and Branches

A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash.... Read More

Consumers With Bad Banking Habits Are More Likely To Get Mad And Switch

Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial. Read More

Consumer Satisfaction With Banks Soars, But Midsize Institutions Aren’t Keeping Up

Satisfaction with banks hits an all-time high. But areas of weakness signal competitive vulnerability, especially among midsize. Read More

Trust in Financial Services Still Stuck in the Doghouse

Banking remains the least trusted industry globally. If banks could rebuild trust, they might see regulatory pressure. Read More

With More Marketing, Community Institutions Could Steal Megabank Market Share

Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to. Read More

Global Consumer Banking Study Offers Truckload of Insights for Everyone

This is one of the biggest and most comprehensive reports you'll ever see in the banking industry. It's free, and you can download it right. Read More

107 PowerPoint Infographics For Financial Marketing Presentations

This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a. Read More

Satisfaction Barometer Reveals Consumers’ Banking Desires and Drivers

What channels have the greatest impact on consumer satisfaction? How do they define convenience? And what banking products will they be. Read More

Gen-Y Needs Help Most With Their Managing Debts

A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst. Read More

Google Data Reveals Banking Trends

The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19. Read More

Consumer Trust in Global Financial Institutions: Better, But Still Bad

Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any. Read More