2016 State of Financial Marketing
This annual marketing study reveals the digital hurdles financial institutions struggle with — personalization, measuring results, budget allocation and marketing. Read More
Article Archive: Marketing Research
Over 130+ PowerPoint Infographics For Financial Marketers
Make your next presentation more powerful with this downloadable file — over 130 charts and graphs created by The Financial. Read More
What Are the Biggest Threats and Priorities Facing Banks and Credit Unions?
Study highlights the greatest risks, challenges and areas of opportunity for banks and credit unions over the next 12. Read More
Mobile Banking Grows, But Branches Still Drive Business
The mobile channel continues to gain ground with consumers, but satisfaction levels and word-of-mouth referrals are all linked with the branch. Read More
Big Banks Risk Losing Billions From Disgruntled Customers
Consumers remain frustrated with megabanks, and those ready to switch are putting $649 billion in deposits and over $30 billion in revenues in. Read More
Digital Channels Delight, While Branches Struggle for Relevance
A study finds that consumers using digital banking channels are more loyal and satisfied than those using branches who are more susceptible to. Read More
Branches In The Digital Age: The New Omnichannel Reality
Branch banking is still preferred by many consumers, suggesting the omnichannel experience will be built on bricks as much as clicks.. Read More
2015 Google Search Trends in Banking and Marketing
This exclusive annual study breaks down Google search trends in the banking industry — what people are looking for and. Read More
The Differences Between Banking in the US and Canada
The US has around 7,000 banks, while Canada only has 28. There are over 6,000 credit unions in America, while Canada only has. Read More
Banks Frustrate Consumers Who Want a More Personal Experience
There's a disconnect between consumer expectations and the experience banks deliver. Banks think they are personal, but consumers. Read More
Satisfaction Scores Doubling For Banks That Get Personal
When banks provide personal attention, key satisfaction indicators skyrocket. But many retail financial institutions are missing the. Read More
Big Banks Take Beating in CFPB’s ‘10 Most Wanted’ List
What are banks doing to make people crabby and complain? New online tools from the CFPB lets anyone dig through big banks' dirty. Read More
Why Do People Hate Some Banks, Love Others?
Research reveals what drives satisfaction, why people refer some banks but not others, and what people look for when it's time to. Read More
2015 State of the Banking Consumer
How do people perceive their finances and relate to various banking products? Why do they save, or apply for loans? Find out in this. Read More
Only Digital Koolaid Drinkers Believe Branches Are Already Dead
There are two types of people in banking: those who believe financial institutions should abandon branches, and those who believe the. Read More
50 Facts Revealing Millennials’ Mindset and Myths About Money
These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing. Read More
How to Make Consumers Feel Better About Banking Brands
This study shows that meeting people's emotional, rational and societal needs will increase their likelihood to choose, recommend and defend a. Read More
Over 200+ PowerPoint Infographics For Financial Marketers
Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial. Read More
Millennials’ Bad Money Habits Mean Majority Need Mom & Dad
Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions. Read More
Consumers Happier The Less They Think About Banking
A big global study compares the attitudes of banking consumers in 23 countries against those in the. Read More
Inside the Mind of The Mortgage Consumer
Research reveals consumers' attitudes towards home ownership, mortgage rates, renting, the economy, and household. Read More
Why Are Americans Losing Trust in Banks (Again)?
Half of US adults say their trust in banks has declined over the past few years, although only 18% feel the same about credit. Read More