2015 State of the Banking Consumer
How do people perceive their finances and relate to various banking products? Why do they save, or apply for loans? Find out in this. Read More
Articles About Marketing Research
Only Digital Koolaid Drinkers Believe Branches Are Already Dead
There are two types of people in banking: those who believe financial institutions should abandon branches, and those who believe the. Read More
50 Facts Revealing Millennials’ Mindset and Myths About Money
These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing. Read More
How to Make Consumers Feel Better About Banking Brands
This study shows that meeting people's emotional, rational and societal needs will increase their likelihood to choose, recommend and defend a. Read More
Over 200+ PowerPoint Infographics For Financial Marketers
Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial. Read More
Millennials’ Bad Money Habits Mean Majority Need Mom & Dad
Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions. Read More
Consumers Happier The Less They Think About Banking
A big global study compares the attitudes of banking consumers in 23 countries against those in the. Read More
Inside the Mind of The Mortgage Consumer
Research reveals consumers' attitudes towards home ownership, mortgage rates, renting, the economy, and household. Read More
Why Are Americans Losing Trust in Banks (Again)?
Half of US adults say their trust in banks has declined over the past few years, although only 18% feel the same about credit. Read More
7 Major Trends Redefining Today’s Banking Consumers
Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking. Read More
The Annual ‘2014 State of Checking Consumers’ Report
Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd. Read More
ATM, Overdraft Fees Surge to Record Highs
Banks are charging more than they ever have before for ATM usage and for NSFs, setting new records in multiple. Read More
Studies Reveal Consumers Still Clinging to Cash and Branches
A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash.... Read More
Consumers With Bad Banking Habits Are More Likely To Get Mad And Switch
Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial. Read More
Consumer Satisfaction With Banks Soars, But Midsize Institutions Aren’t Keeping Up
Satisfaction with banks hits an all-time high. But areas of weakness signal competitive vulnerability, especially among midsize. Read More
Trust in Financial Services Still Stuck in the Doghouse
Banking remains the least trusted industry globally. If banks could rebuild trust, they might see regulatory pressure. Read More
With More Marketing, Community Institutions Could Steal Megabank Market Share
Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to. Read More
Global Consumer Banking Study Offers Truckload of Insights for Everyone
This is one of the biggest and most comprehensive reports you'll ever see in the banking industry. It's free, and you can download it right. Read More
107 PowerPoint Infographics For Financial Marketing Presentations
This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a. Read More
Satisfaction Barometer Reveals Consumers’ Banking Desires and Drivers
What channels have the greatest impact on consumer satisfaction? How do they define convenience? And what banking products will they be. Read More
Gen-Y Needs Help Most With Their Managing Debts
A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst. Read More
Google Data Reveals Banking Trends
The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19. Read More