Banks Don’t Understand Their Customers
Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for. Read More
Articles About Marketing Research
Can Financial Marketers Hear The ‘Voice of the Customer’?
It's critical that financial marketers keep a finger on the pulse of the people they want to reach. But you can't understand them if you don't walk a mile in their. Read More
Are Banks Still Relevant?
The connection traditional banking providers have with consumers is fragile. Here are four things retail financial institutions must do to stay in the. Read More
Banking Industry Still Falling Short of Consumer Expectations
The banking industry continues to under perform in the most significant areas of consumer needs, including safety, fairness and personalized service and recognition. . Read More
Consumers Threaten Revolt If Banks Don’t Meet Their New Demands
People expect more from banking providers than ever before. Yesterday's perks are today's table stakes. Banks and credit unions must ante up or face the. Read More
Mid-Year Review of 2016 Retail Banking Trends and Predictions
A mid-year review of the status of the 2016 retail banking trends and. Read More
Why Can’t Banking Be Faster, Easier and More Simple?
People detest having their time sucked by the complexities of banking. Banks and credit unions must find ways to make managing finances. Read More
The Future of Banking: Racing for Relevancy in the Digital Age
Financial institutions that can't keep up will find their customers have moved on without them — stranded on the wrong side of the digital. Read More
Retail Banking Tipping Points
In 2016, the banking industry will see delivery, payments and technology changes that will alter the market. Read More
2016 State of Financial Marketing
This annual marketing study reveals the digital hurdles financial institutions struggle with — personalization, measuring results, budget allocation and marketing. Read More
Over 130+ PowerPoint Infographics For Financial Marketers
Make your next presentation more powerful with this downloadable file — over 130 charts and graphs created by The Financial. Read More
What Are the Biggest Threats and Priorities Facing Banks and Credit Unions?
Study highlights the greatest risks, challenges and areas of opportunity for banks and credit unions over the next 12. Read More
Mobile Banking Grows, But Branches Still Drive Business
The mobile channel continues to gain ground with consumers, but satisfaction levels and word-of-mouth referrals are all linked with the branch. Read More
Big Banks Risk Losing Billions From Disgruntled Customers
Consumers remain frustrated with megabanks, and those ready to switch are putting $649 billion in deposits and over $30 billion in revenues in. Read More
Digital Channels Delight, While Branches Struggle for Relevance
A study finds that consumers using digital banking channels are more loyal and satisfied than those using branches who are more susceptible to. Read More
Branches In The Digital Age: The New Omnichannel Reality
Branch banking is still preferred by many consumers, suggesting the omnichannel experience will be built on bricks as much as clicks.. Read More
2015 Google Search Trends in Banking and Marketing
This exclusive annual study breaks down Google search trends in the banking industry — what people are looking for and. Read More
The Differences Between Banking in the US and Canada
The US has around 7,000 banks, while Canada only has 28. There are over 6,000 credit unions in America, while Canada only has. Read More
Banks Frustrate Consumers Who Want a More Personal Experience
There's a disconnect between consumer expectations and the experience banks deliver. Banks think they are personal, but consumers. Read More
Satisfaction Scores Doubling For Banks That Get Personal
When banks provide personal attention, key satisfaction indicators skyrocket. But many retail financial institutions are missing the. Read More
Big Banks Take Beating in CFPB’s ‘10 Most Wanted’ List
What are banks doing to make people crabby and complain? New online tools from the CFPB lets anyone dig through big banks' dirty. Read More
Why Do People Hate Some Banks, Love Others?
Research reveals what drives satisfaction, why people refer some banks but not others, and what people look for when it's time to. Read More