Article Archive: Marketing Research

The Harsh Truth About Word-of-Mouth Referrals

Subscribe to The Financial Brand via email for FREE!Three business professors did a formal experiment after reading an article about Net Promoter Scores (NPS). They did two separate studies: one involving 9,900 customers of a telecom company, and another involving 6,700 customers of a financial institution. Their conclusions were published in the Harvard Business Review. Read More