Article Archive: Product Marketing

New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business.. Read More

Lagging in AI, martech and personalization is a luxury banks and credit unions can no longer afford. Here's a plan of action for. Read More

Banks and credit unions must promote value, not rates, and beef up digital offerings that increasingly should look like Qapital and. Read More

Embracing a new fintech partner or rolling out the 'next big thing' will lead to a marketing disaster if two essential steps are. Read More

When did you last really read what your institution tells consumers in agreements? Does your contact staff quote text that doesn't. Read More

How many clicks does it take to open an account digitally at your institution? Exceed 45 and neobanks will munch your lunch,. Read More

The ramifications and difficulties of coping with COVID-19, if handled well, could assist banking to rebuild trust. Marketing's role is. Read More

Getting started with credit proves tougher for young people facing higher odds than their parents. New wrinkles on credit data may help.. Read More

Financial marketers must make their deposit offerings crystal clear and make it easy to open accounts digitally, a new Raddon report. Read More

The concept behind the use of fracking in the oil and gas industry can be applied to banking to pull in less costly, long-term deposits.. Read More

'Alternative credit data,' plus a growing role for artificial intelligence, starts redefining what good credit looks like. But is it. Read More

Business mobile apps increasingly catch on, but ongoing challenges show how financial institutions may evolve to face growing. Read More

Banks and credit unions must find ways to fix product lineups that are overly complex, undifferentiated and priced with accountants in. Read More

14% of small firms plan to leave their bank or credit union and 36% are considering switching as traditional players fail to stay. Read More

Bank and credit union marketers wrestle daily with growing and maintaining deposits. Rewards checking and savings can be a profitable. Read More

Understanding generational financial tastes, need to have versus nice to have features, and American hatred of banking fees are. Read More

Giant issuers have scale, but openings exist for community and regional card issuers that use their advantages, like tapping customer. Read More

Without an effective program for fully engaging new account holders, you could end up investing marketing money just to lose. Read More

Consumers favor personalized bundles of financial services in the manner of Amazon Prime. The risk is that Amazon does it before banks do.. Read More

Banking providers must find new ways to weave their way into people's lives and integrate with other services, or risk becoming mere. Read More

Despite the splash made by high-bonus cards like Chase Sapphire, cash-back offerings from Citi, Amex, BofA and others remain very. Read More

The home equity market is being squeezed by faster fintech alternatives and rate increases. How can traditional lenders fight. Read More