Three Ways Financial Marketers Can Navigate Pandemic Challenges
The ramifications and difficulties of coping with COVID-19, if handled well, could assist banking to rebuild trust. Marketing's role is. Read More
Article Archive: Product Marketing
Millennials and Gen Z Need Fresh Approaches from Consumer Lenders
Getting started with credit proves tougher for young people facing higher odds than their parents. New wrinkles on credit data may help.. Read More
Consumers Now Much More Likely to Place Deposits with Online Banks
Financial marketers must make their deposit offerings crystal clear and make it easy to open accounts digitally, a new Raddon report. Read More
Three Ways Banks & Credit Unions Can Grab Deposits Left on the Table
The concept behind the use of fracking in the oil and gas industry can be applied to banking to pull in less costly, long-term deposits.. Read More
Nontraditional Credit Data Could Bring Loans to More Consumers
'Alternative credit data,' plus a growing role for artificial intelligence, starts redefining what good credit looks like. But is it. Read More
The Fintech Strategy to Steal the Small Business Banking Market
Business mobile apps increasingly catch on, but ongoing challenges show how financial institutions may evolve to face growing. Read More
4 Crucial Steps to Transform Banking Products for a Fintech World
Banks and credit unions must find ways to fix product lineups that are overly complex, undifferentiated and priced with accountants in. Read More
Gaps Grow Between Small Businesses and Financial Institutions
14% of small firms plan to leave their bank or credit union and 36% are considering switching as traditional players fail to stay. Read More
New Deposit Growth Strategies for Unpredictable Times
Bank and credit union marketers wrestle daily with growing and maintaining deposits. Rewards checking and savings can be a profitable. Read More
How to Build Banking Products Consumers Will Love
Understanding generational financial tastes, need to have versus nice to have features, and American hatred of banking fees are. Read More
5 Ways Community Banks & Credit Unions Can Compete in Credit Cards
Giant issuers have scale, but openings exist for community and regional card issuers that use their advantages, like tapping customer. Read More
5 Ways to Maximize Your Account Opening and Onboarding Process
Without an effective program for fully engaging new account holders, you could end up investing marketing money just to lose. Read More
Subscription-Based Banking: Is a Netflix Model the Future of Financial Services?
Consumers favor personalized bundles of financial services in the manner of Amazon Prime. The risk is that Amazon does it before banks do.. Read More
Trendwatch: Independent Banking Brands? Or Integrated Service Bundles?
Banking providers must find new ways to weave their way into people's lives and integrate with other services, or risk becoming mere. Read More
Credit Card Cash-Back Metrics Driving Retail Strategies
Despite the splash made by high-bonus cards like Chase Sapphire, cash-back offerings from Citi, Amex, BofA and others remain very. Read More
How Home Equity Lenders Must Beat Back Online Threats
The home equity market is being squeezed by faster fintech alternatives and rate increases. How can traditional lenders fight. Read More
Banks and Credit Unions Must Rethink Deposit Pricing Strategies
Pricing based on traditional cost-of-funds thinking doesn't address all the factors your institution. Read More
Make It Simple: Credit Card Marketing Confuses Consumers
New study shows that it takes a college degree to decipher most credit card offers. Problem is, the average American reads at an 8th grade level.. Read More
Auto Lending Trends in an Uber World
Thanks to Uber and other socio-economic shifts, the auto loan market is getting a lot harder. Here's what financial marketers need to. Read More
Financial Marketers May Be Ambushed By Deposit-Flight Risks
As competitors start offering attractive rates again, financial marketers may watch Millennial deposit dollars walk right out the. Read More
Why Banking Fails At Cross-Selling Fee-Based Services
Consumers demand an equitable value exchange for banking services offered. Deliver it or they will switch financial. Read More
Traditional Lenders Losing More Ground As Fintech Loan Share Surges
When consumers can access credit with a simple app and a tap, banks and credit unions find themselves battling online lenders full. Read More