Community & Public Relations

Credit unions glow in media spotlight (Part IV)

Subscribe to The Financial Brand via email for FREE!Back in September, as the economy began disintegrating, an unusual trend began to emerge. The media — who had been ignoring credit unions for decades — all of a sudden started talking about these member-owned financial cooperatives that had managed to avoid the economic catastrophe. Hundreds of. Read More

When will the media’s infatuation with credit unions end?

Before September 2008, you would almost never see a story about credit unions anywhere in the news. For decades, the mainstream media essentially ignored this sleepy sector of the financial industry. But these days, the news media is pouring piles of positive press on credit unions at a dizzying pace. And from the looks of. Read More

Sydney Credit Union Generous with ‘Free Hugs’

Subscribe to The Financial Brand via email for FREE!Sydney Credit Union recently relaunched as SCU and rolled out a new brand theme, “More Generous Banking.” To celebrate the launch, SCU sent out street teams across Sydney conducting “Random Acts Of Generosity” including giving out free coffees, free massages and — no joke — free hugs.. Read More

Got money to lend? Tell the world and get free press

Subscribe to The Financial Brand via email for FREE!Everyone’s hearing about how “money is tight” and we’re in the middle of a severe credit crunch. So if you’ve got money to lend, tell the world. It’s a much more effective way to reassure people that you’re safe and sound than simply saying “we’re safe and. Read More

Putting the good press about credit unions to work

Here’s an example of how one credit union, Sharonview FCU, is utilizing all the good press credit unions have been getting lately. They took snippets from articles shared here at The Financial Brand and created this simple – yet highly instructive – piece about the Five S story (safe, sound, secure, strong, stable) that credit. Read More

BofA’s “how long can you touch it” promo

A big, inflatable NFL jersey…that is. BofA used an old standby — the stamina contest — in its promo for this year’s NFL kickoff. No fancy Web 2.0-style microsite. No online social media component. Nope. Their Now Prove It Challenge tested fans’ limits as they attempted to outlast one another by continuously touching a giant. Read More

Giveaway $10, Get Big PR Splash

Subscribe to The Financial Brand via email for FREE! Seattle Metro Credit Union wanted to know what socially-conscious people might do with a little extra money, so it asked them: “If we gave you $10? What would you do for someone else?” For their answers, the credit union gave away $10 to people — free. Read More

Your Guide to Meltdown Terminology

Subscribe to The Financial Brand via email for FREE!Here’s a handy glossary to help you translate the news media’s coverage of the economic meltdown, courtesy of The Financial Brand. “Flight to Liquidity” Translation: “Mutual funds??? Are you kidding? My money is under my mattress.” “Mark to Market” Valuing something on your balance sheet at what. Read More

As if credit unions need another reminder…

Subscribe to The Financial Brand via email for FREE!Need more proof that existing market conditions are creating an optimal environment for credit unions to flourish? Here it is. “As banks struggle, credit unions get rush of new customers.” — The News Tribune “Credit unions make sense now more than ever.” — Wall Street Journal MarketWatch. Read More

The Five S’s: Safe, Strong, Stable, Secure, Sound

Subscribe to The Financial Brand via email for FREE!So you’re thinking about running a “safe and sound” campaign? Here are some various perspectives to ponder as you craft your strategy. ==================================== Financial marketers are unsure about what to say: “The situation is so fluid, it’s hard to figure out what message to put out today. Read More

The media falls in love with credit unions

Subscribe to The Financial Brand via email for FREE!Here are over a dozen references to credit unions in the mainstream media in recent weeks. Most of them stop shy of outright endorsements, but many of them unabashedly urge people to make the switch. [The Financial Brand has a similar article on the media’s newfound love. Read More

The Web 2.0 Make/Buy Decision

Subscribe to The Financial Brand via email for FREE!There’s much talk about Web 2.0 and social media in the financial space these days. Often, you get the impression that you’re failing if you don’t have a MySpace page, a Facebook account, a blog, a Twitter account, etc. Reality Check: Most people don’t want to hang. Read More

Batter Up! Yankee Stadium Next For Big Bank Sponsorship

Subscribe to The Financial Brand via email for FREE!Earlier this year, The Financial Brand reported on Citi’s record-setting $400 million sponsorship of the New York Mets stadium. Now, not to be outdone, Bank of America is after an even bigger deal to sponsor the New York Yankees stadium. Any sponsorship of the highly-venerated New York. Read More

What To Do When You’ve Got $400 Million Laying Around

Why not blow it all on naming rights for the NY Mets ballpark? That’s what Citibank is doing. $20 million a year for 20 years. That’s $400 million. For a sponsorship. Think about it. 95% of all credit unions in America don’t even have that much in assets. Citibank’s annual marketing budget is only $500. Read More

NASCAR Banking

Subscribe to The Financial Brand via email for FREE!Bank of America recently announced that it was introducing its first ever NASCAR-themed ad. The 30 second spot titled “Who’s Your Driver?” features footage of a number of top NASCAR Sprint Cup Series drivers whose likenesses are available on NASCAR Banking check cards and credit cards. Dale. Read More

BofA Grabs for Olympic Rings

Subscribe to The Financial Brand via email for FREE!The Beijing Games are scheduled to start four months from now, but that’s not stopping Bank of America from jumping on the bandwagon early. The effort centers around an online video contest to see who has the best Olympic cheer. “America’s Cheer,” as the campaign is called,. Read More