Community & Public Relations

3 Online Social Media Sites Offering Recession Help

Subscribe to The Financial Brand via email for FREE!From “Woe” to “Whoa” First Independent Bank of Nevada This website is all about stimulating the Northern Nevada economy, specifically the Reno area. From the website: “Let’s kick-start our local economy. Let’s come up with ideas so good the rest of the world steals them. Let’s. Read More

BofA Has 6 (Six!) Brand Heritage Museums

Subscribe to The Financial Brand via email for FREE! BofA calls them Heritage Centers, including San Francisco, Charlotte, Boston, Los Angeles and Wilmington. A BofA facility in each these five cities is home to a gorgeous, professionally-produced “interactive museum.” The first one opened in Charlotte in January, 2006. The bank says it created its Heritage. Read More

Q&A Interview with Two Financial PR Firms

Subscribe to The Financial Brand via email for FREE!Recently, The Financial Brand sat down with two PR pros in the financial industry to chat about public relations and some of the things financial institutions should know. Here’s a Q&A interview with Casey Boggs, President of LT Public Relations in Portland (OR), and Dan Barron, President. Read More

Guaranty Bank Bulldozes 16 New Houses

Subscribe to The Financial Brand via email for FREE!Guaranty Bank out of Austin recently paid a demolition company around $100,000 to flatten 16 model homes in Victorville, California. Guaranty obtained the housing development when it foreclosed on the builders, Mathews Homes, back in December 2008. Candidly, the bank felt it was more cost-effective to tear. Read More

Fired…Hired…Then Retired: The $4 Million CEO Debacle

$4 million severance one day… $474,000 salary the next Steve Blakely joined Servus Credit Union back in March 2007, a little more than a year before the 3-way marriage between Servus, Community Savings and Common Wealth Credit Unions. The merger, which received tremendous support from members who voted overwhelming to approve it, was the largest. Read More

20 Credible Ways to Say You’re Safe & Sound

Subscribe to The Financial Brand via email for FREE!You may have heard that the economy could start its recovery sometime this year. Or maybe you believe that the financial industry’s worst months were back in October and November last year. If so, you might be tempted to think that the pressure to communicate your financial. Read More

Credit Unions, Welcome to the Financial Crisis

Subscribe to The Financial Brand via email for FREE!Before last Friday, credit unions had remained fairly immune to the fallout from the financial meltdown. But with the implosion of U.S. Central and WesCorp, credit unions are now knee deep in the economic crisis. Welcome to hell… Credit unions have some serious explaining to do. What. Read More

AIG’s Security Tips for Surviving an Angry Mob

Subscribe to The Financial Brand via email for FREE!An AIG corporate security memo, leaked to Gawker, advises employees on how not to fall victim to the populist horde calling for their heads. Click to enlarge. Here’s to hoping your financial institution never, ever has to issue a memo like. Read More

More Proof that PR Overpowers Financial Ads

Subscribe to The Financial Brand via email for FREE!More proof that PR is overpowering financial advertising messages comes from — of all places — Nielsen, the TV ratings people. Understandably and quite predictably, Nielsen set out to prove that financial institutions would benefit from more advertising. Their theory was that financial institutions that do not. Read More

Notably Quotable: Capitalism, Failure and the Economy

“Capitalism without failure is like religion without sin.” — Economist Allan Meltzer “Most financial history is useless at this point. Even well-known economists grasp for examples of periods that are comparable to current conditions.” — Douglas McIntyre in Time Magazine “Close them down, get them out of business. If they’re dead, they ought to be. Read More

How to Handle an Ugly PR Mess

What would you do if your financial institution found itself in the middle of a PR fiasco? Take a look at this situation involving Navy FCU, then check out six tips for how to handle an ugly mess like. Read More

PR Completely Overshadows Ads as Financial Crisis Lingers

People don’t want to hear what most financial institutions have to say right now…that is, unless they are apologizing. As a recent Newsweek article points out that “Public anger at financiers is at levels last seen in Moscow circa 1917.” The truth is that the financial industry has painted itself in a corner, one that. Read More

Notably Quotable: Reflections on the Economic Crisis

“The public doesn’t understand how the system works, so we look for things we do understand, like banks not making loans and people spending money to redecorate their offices, or sponsor a ballpark, or buy a corporate jet, or pay out annual bonuses. These things are immaterial to the reality of the problems facing the. Read More

Credit Unions to Pay for Their Day in the Sun

Why are credit union executives frolicking around an exotic Caribbean resort while thousands of miles away, their industry’s leadership cries to Congress about “hard times” and the need for a TARP bailout? That question — fair or not — will apparently be the central theme of an ABC News investigative report expected to air sometime. Read More

Mass Media Crashes Bank Parties

Subscribe to The Financial Brand via email for FREE!Recent stories from the press have been rash to criticize anything that might be construed as an extravagance on the part of financial institutions. Some banks are crying foul. BofA and Wells Fargo are two banks that have both publicly taken issue with the news media’s spin. Read More

No TARP Money? You Should Be Thrilled

Subscribe to The Financial Brand via email for FREE!At last count, 315 different financial institutions had received over $300 billion in TARP money. If you’re one of the thousands of other financial institutions that didn’t get a slice of bailout pie, you should be grateful. Why? Because when you take money from taxpayers, you can. Read More

HSBC’s First Direct Has a Little Black Book

Subscribe to The Financial Brand via email for FREE! First Direct, the online bank birthed from HSBC, is launching a new online review site in the U.K call Little Black Book. Customers who use the site will be invited to share tips on topics such as day trip ideas and favorite restaurants, and will be. Read More

Credit Unions, Welcome to the TARP Bailout…

Subscribe to The Financial Brand via email for FREE!“Credit unions have joined the long line of bailout recipients.” — NPR’s Marketplace For the past few months, the mainstream media had been heaping mounds and mounds of glowing press on credit unions. But last week, the TARP got thrown on credit unions and what happened? Poof!. Read More

Christmas Bonus! ATM to Spew $50s Instead of $20s

Subscribe to The Financial Brand via email for FREE!This holiday season, Industrial Credit Union in Bellingham, WA is going to randomly swap 100 $20 bills in one of its ATMs with $50 bills. The promo starts December 1. According to Matt Vance, the credit union’s marketing chief, the credit union is sending a DM piece. Read More