Building a Culture-Driven Virtual Bank

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Picture of Simon Loong at WeLabFEATURING: Simon Loong, Founder and Group CEO of WeLab

I had the unique opportunity to visit WeLab as part of my visit to China in early January. WeLab uses proprietary risk management technology and advanced AI to analyze mobile data within seconds, providing financial solutions to over 42 million customers across Asia. WeLab is also one of the first institutions to receive a virtual banking license in Hong Kong.

Despite the advanced technology and innovative deployment of digital products and services, what impressed me most about WeLab during my visit was the evolving culture of the organization and the commitment to employee as well as customer satisfaction.

Today’s guest on the podcast is Simon Loong, Founder and Group CEO of WeLab. During our interview, Simon shares his perspective on how to use mobile data to create customer profiles and the importance of culture within a rapidly growing organization. We also discuss the lingering impact of COVID-19 on his organization and on China.


About the Banking Transformed Podcast

In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.

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Jim Marous Profile PictureNamed as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.

As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.

For updates whenever new Banking Transformed podcasts are released, please sign up for The Financial Brand’s email newsletter. You can also follow Jim on Twitter and LinkedIn, or visit his professional website.

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