Payments Trends, News & Strategies from The Financial Brand

1 in 4 say they will likely switch banks again in the next year, four banks control half the deposits and debit card usage is

OCBC’s sub-brand for Gen-Y — dubbed FRANK — is almost like a hip and fashionable banking night club, with cool cards and stylish

83% will or have switched banks and 1 in 4 bankers say innovation isn't important. Here's what marketers should

Should banks and credit unions get so creative that they instill a calculator on the back of their credit cards?

Does the confidence men feel in their finances align with their behavior? Or perhaps are women more willing to admit financial

The brand identity for Bangor Savings Bank illustrates many important principles of financial branding – consistency and focus among