How A Chicago Credit Union Became a Personalization Powerhouse
How far can banking institutions get serving a segment? Chicago Patrolmen's Federal Credit Union has grown an uncommon market reach while focused on one common bond.
From TikTok to Trust: Building Relationships with Gen Z
For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.
Driving Growth with a Financial Marketing Playbook
Eric Fulwiler of Rival details a marketing playbook that can drive the growth of fintech and banking brands, and why a change in legacy mindset may be more important than the latest technologies.
5 Key Social Media Questions Answered to Help Guide Banks’ Strategy
Should you zero in on one social platform or juggle them all? Is TikTok worth trying? Here are insights guiding social strategies in 2023.
Durbin 2.0 Threat: Banks & Credit Unions Brace for Significant Impact
Banks relying on interchange fees to fund credit card rewards programs face difficult budgetary decisions if the Durbin bill passes.
5 Essential Metrics that Prove The Marketing Strategy Works
Use these five key performance metrics to optimize marketing efforts and ensure the budget is being spent where it matters most.
Raging Gun Debate Threatens to Wound Banks in Verbal Crossfire
A new credit and debit card merchant code for gun and ammo dealers brings party politics to bear on the banking business.
What Does a Chief Sustainability Officer Do and Should Banks Have One?
Climate-related missteps risks are growing, and more chief sustainability roles are being named. But their role isn't always well defined.
Banks Must Tap Fintech Partnerships to Capture SMB Accounts
Banks should team-up with fintechs if they hope to compete effectively for small business customers who demand seamless digital solutions.
How Bank of America’s Social Media Chief Drives the Brand Online
In an inflationary economy financial marketers must pivot to thought leadership on social media instead of just hawking products.
Building Banking Relationships Beyond Transactions
Customers who view their bank only in terms of efficient transactions are the least loyal and most likely to open a new account elsewhere.
P2P Payment Scams Posing New Brand & Reputational Risks for Banks
Growing fraud in P2P payments is creating reputational risk for banks that fail to address it. Washington and the media have taken notice.
CFPB’s Coming Fintech Rules Could Help Banks’ BNPL Programs
Buy now, pay later programs from banks have an advantage over those by fintechs. Banks understand compliance far better than newcomers.
Banks Getting Into BNPL Should Study CFPB Complaints First
Banks building their own Buy Now, Pay Later programs can avoid regulatory headaches by looking at the mistakes fintechs have made.
4 Ways Marketers Can Nail Those Vital Gen Z Banking Relationships
The market potential of Gen Z is huge, but they can be hard to engage. Transparency and personalization count for a lot with them.
Reimagining Money Experiences in Banking
Great customer experiences aren't enough anymore to keep consumers happy and loyal with your financial institution. People need more financial insights, says Jane Barratt from MX
5 Ways Banks & Credit Unions Must Mitigate Risks and Losses
Increased use of digital technology brings more cyberattacks, but some fast-growing threats are surprising, like overdraft lawsuits.
Is Your Financial Institution Ready for These Tough Consumer Questions?
Banking prompts many questions, plus people read blogs titled 'Questions your bank doesn't want you to ask.' Preparation is key.
Data Reveals People Don’t Trust Open Banking or Fintechs, But Use Both
It may take years for the U.S. to fully embrace open banking, even though consumers routinely link third-party apps to their bank accounts.
Fintech 2.0: Is Your Bank Ready for the ‘Great Rebundling’?
Having achieved wide adoption, fintechs are now building a holistic ecosystem. Banks have much to gain in this process if they move quickly.
Green Banking: Brand Differentiator, Regulatory Requirement or Both?
Consumers favor 'sustainable banking,' but, equally important, financial institutions face looming regulations forcing them to take action.
Why Are So Many Credit Unions Buying Banks?
Cross-industry acquisitions, once rare, have shot up under the pressure to grow. Policy issues threaten to quash the trend.
