Is Your Bank’s Sales Strategy Digital-Ready?
Most banks fail to capitalize on investments in digital channels, unable to support the opening of new accounts online or on mobile devices.
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Hello, May I Speak to My Personal Bot?
The concept of real-time, personalized service in banking will take a quantum leap forward with the integration of AI-powered chatbots.
Digital Banking Strategies for Small Business Customers
Financial institutions are leaving money on the table by not providing the products and services that small business customers want.
Freshly Redesigned ‘Digital Banking Report’ Website Unveiled
The redesigned Digital Banking Report website provides easy access to the best value for research in the financial services industry.
The End of Marketing as We Know It
Artificial intelligence (AI), machine learning and voice-first systems will increase contextuality and simplicity of marketing messages.
The Power of the Switch: Are You Turning Off New Account Holders?
At least half those who consider moving their account to your institution don’t. Here's why they’re turning away and picking another provider.
Maximizing Your ROI Requires The Right Marketing Attribution Model
You can't maximize your marketing budget without an attribution model that clearly tells you what's working and what isn't.
Identifying Needs + Transparency = Sales Success
As opposed to aggressive selling, the identification of needs, timely delivery of solutions and ongoing communication results in sales success
3 Reasons Employees Aren’t Fired Up About Your Brand’s Culture
Why do internal branding projects get stuck in the mud? Here's what you may be doing to derail shifts in your organization's cultural.
Banking Needs a Customer Experience Wake-Up Call
Report on customer experience in banking provides insight into strategies, investment, effectiveness, challenges and measurement of CX.
The Use of AI in Banking is Set to Explode
AI can improve personalization and identify patterns in ways that humans can't, then answer questions about banking issues in real-time.
Over 250+ PowerPoint Infographics For Financial Marketers
Make your next presentation more rich, visual and persuasive with these 250 charts and graphs created by The Financial Brand.
Will Bank Marketers Be Replaced By Robots?
Does data analytics and automation threaten marketers' future job security? Do mathematical algorithms trump human judgment in the Digital Age?
Top 10 Retail Banking Trends and Predictions for 2017
Insights from a crowdsourced panel of 100 financial services leaders, industry analysts and banking providers from around the world.
10 Ways to Improve the Digital Banking Experience
Banks and credit unions should follow these digital customer experience strategies to gain market share, lower costs and increase revenues.
Evolving Branch Models: From the Analog Age to the Digital Age
Traditional retail branch models were designed back in the days before the internet and mobile phones. Times have changed, but branches haven't.
Turn Your Youth Savings Account From a Drain to a Gain
To turn kids accounts into profitable tools for acquisition and retention, target Millennial parents. After all, it's their money you want.
New Competitors Forcing Banks to Reevaluate Innovation Strategies
Banking providers are investing in innovation, changing business models and partnering with fintech firms to respond to digital consumer expectations.
What Does The Invisible Bank of the Future Look Like?
Invisible banking is part of a broader connected way of life, where voice and advanced analytics power digital personal assistants.
Can Financial Marketers Hear The ‘Voice of the Customer’?
It's critical that financial marketers keep a finger on the pulse of the people they want to reach. But you can't understand them if you don't walk a mile in their shoes.
Loan Acquisition Marketing in a Digital Advertising World
Here are six tips you can use to build an online display advertising strategy that supports your consumer lending and mortgage product lines.
Digital Consumers Forced to Open Accounts in Branches
Most digital account opening processes still require a customer's ability to visit their local bank branch.