Can Financial Institutions Make Banking Enjoyable?
Should banks and credit unions try making banking a more enjoyable experience? Is it even possible? Yes, according to researchers.
Search Results: TD bank?
Bank Staff Under Pressure: Sales Over Service?
Do sales goals pervert banks’ promise to “put customers first?” Can banks really align their priorities with consumers’ best interests?
BofA Campaign Takes First Step On The Road To Redemption
BofA is shooting for humility by shifting focus off itself and onto "connections." But is this the image repair job it needs?
Switch Hit: Slinging Rotten Tomatoes To Relieve Bank Rage
A clever, interactive online campaign involving live-streaming ads gave bank customers a vicarious outlet to release their bank rage.
Bank Bashing: The (Questionable) Power Of Negative Attack Ads
Banks have become the proverbial punching bag, the punchline to many an advertising joke in the financial marketing world these days.
Best of Bank Marketing On YouTube
Curious to see how banks have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.
US Bank Gives Cash Infusions to Small Businesses Through Facebook
This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a relevant product.
Hi, My Name Is… BluCurrent, Fieldstone, Evolve, Catalyst
What's the rationale behind these new monikers in banking? Here's a review of 11 notable name changes by banks and credit unions.
No More ‘Love’ for Ally Bank as They Search for the Right Ad Message
Ally dumps its Love ads, switching to its third campaign. With that track record, it’s difficult to deliver any kind of consistent branding.
Defending BofA’s Embattled Brand
Bank of America is falling in media headlines, but is the battering of the bank's battered fair? What steps does BofA need to take next?
Westpac Resurrecting Dead Brand for Online Direct Arm?
Australian bank Westpac is considering reviving the Bank of Melbourne brand it retired years ago following an acquisition. Westpac is reportedly planning to relaunch the Bank of Melbourne as on online internet direct bank. “The idea is to use the Bank of Melbourne as an online deposit store with price-leading offers,” a Westpac insider told […]
Censored! Federal Agencies Afraid of Fear Mongering
Bank marketers will find themselves walking a fine line when they talk about their stability, especially when you start drawing distinctions.
Notably Quotable: The Media Falls in Love with Credit Unions
Over a dozen references to credit unions in the media lately. Most stop shy of endorsements, but many unabashedly urge people to switch.