How To: Twitter for Banks & Credit Unions

Everywhere you turn, it seems people are talking about Twitter. Sure, you hear a lot of hype about how “you need to get on Twitter!” But there isn’t much in the way of practical, actionable advice.

  • Why is Twitter important?
  • Who is using it? And what for?
  • How do you get started?

Find out in “Connecting to Customers with Twitter: The Comprehensive Guide to Twitter for Financial Institutions.” This report will show you exactly what you should and shouldn’t do to harness the power of Twitter. It will answer your questions, explain how it works, how to get started and the choices you will face as you develop your financial institution’s Twitter strategy.

Twitter offers an unprecedented opportunity for financial institutions to reach out and communicate directly with key constituents whether they be customers/members, shareholders, businesses, the media/press or the general public. There are already hundreds of financial institutions using Twitter to:

  • Promote new products and offers
  • Share personal finance tips
  • Express their brand and reveal their personalities
  • Build community outreach programs
  • Provide information about community events and activities
  • Increase exposure for their charitable and philanthropic efforts

One of the secrets to Twitter’s power is its simplicity and ease-of-use. The barriers to entry are almost non-existent. For no- or low cost, and a nominal investment of staff time, financial institutions can use Twitter to communicate directly with consumers — potentially thousands of them.

Whether you’ve never used Twitter before, or you’ve been using Twitter for a while now, there’s something in it for everyone. It’s 80 pages of strategies, analysis, examples and how-to advice.

The report was authored by Jeffry Pilcher, president of financial brand consultancy ICONiQ and publisher of The Financial Brand, along with Jim Bruene from Online Financial Innovations, and publisher of both Netbanker and the Online Banking Report.

Bonus: Be sure to check out The Financial Brand’s new directory of financial institutions using Twitter.

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