Top 100 Most Liked Banks

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The top 100 banks on Facebook ranked by total ‘Likes’ through the first quarter of 2014. If you think your bank or credit union should be listed here and it isn’t, please click here.

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The Top 100 Banks on Facebook

#	Bank	Area	Total Facebook Likes	New Likes in Q1 2014	Talking About	Engagement Rate
1	Chase	USA	3,739,196	-15,709	3,088	0.08%
2	Capital One	USA	2,929,888	+12,615	10,425	0.36%
3	ICICI Bank	IN	2,908,320	+300,276	64,588	2.22%
4	Axis	IN	2,235,869	+309,468	48,073	2.15%
5	HDFC	IN	2,215,738	+295,234	7,498	0.34%
6	GT Bank	NIG	1,753,417	+225,640	6,863	0.39%
7	BofA	USA	1,662,844	+181,443	11,672	0.70%
8	Citi	USA	989,422	+61,518	5,389	0.54%
9	IDBI	IN	801,367	+6,120	4,376	0.55%
10	USAA	USA	642,064	+30,197	6,706	1.04%
11	Wells Fargo	USA	634,345	+29,550	8,424	1.33%
12	Commonwealth	AUS	540,144	+16,284	3,844	0.71%
13	Barclays	UK	509,873	+30,205	10,636	2.09%
14	FNB	SA	507,956	+61,893	12,029	2.37%
15	TD Bank	USA	496,773	+66,349	4,393	0.88%
16	United Bank for Africa	NIG	477,833	+150,116	19,710	4.12%
17	Bank of the Philippine Islands	PHP	445,844	+30,473	11,479	2.57%
18	Scotiabank	CAN	365,590	+47,367	5,518	1.51%
19	FirstBank	NIG	307,498	+25,053	11,279	3.67%
20	Standard Chartered	UK	209,629	+64,388	2,016	0.96%
21	RBC	CAN	208,887	+37,216	1,979	0.95%
22	Kotak Mahindra	IN	201,544	+51,338	934	0.46%
23	CIBC	CAN	190,777	+28,339	7,205	3.78%
24	DBS	SG	189,209	+50,265	4,120	2.18%
25	Emirates NBD	UAE	186,314	+16,682	4,665	2.50%
26	SkyBank	NIG	165,545	+43,241	8,792	5.31%
27	US Bank	USA	162,093	+12,314	698	0.43%
28	PNC	USA	160,510	+2,740	499	0.31%
29	Absa	SA	154,498	+3,673	834	0.54%
30	HSBC	UK	154,178	+474	111	0.07%
31	Natwest	UK	152,075	+8,481	1,053	0.69%
32	Ally Bank	USA	136,339	+13,214	8,907	6.53%
33	Santander (UK)	UK	125,631	-359	158	0.13%
34	ASB	NZ	124,342	+16,885	13,615	10.95%
35	NAB	AUS	123,218	+1,951	419	0.34%
36	Westpac	AUS	115,644	+4,199	2,339	2.02%
37	RAKBANK	UAE	115,319	+7,360	8,128	7.05%
38	OCBC	SG	114,846	+21,664	1,821	1.59%
39	ING Vysya	IN	106,889	+8,379	255	0.24%
40	Capitec	SA	106,214	+9,399	2,211	2.08%
41	Access Bank	NIG	103,700	+15,237	188	0.18%
42	ANZ	AUS	89,466	+20,821	2,064	2.31%
43	BBVA Compass	USA	87,910	+988	195	0.22%
44	Nedbank	SA	76,305	+13,338	1,081	1.42%
45	E*TRADE Bank	USA	75,356	+1,935	306	0.41%
46	Capital One 360	USA	68,951	+879	376	0.55%
47	State Bank of India	IN	68,742	N/A	4,359	6.34%
48	Credit Suisse	CH	66,005	+2,979	338	0.51%
49	Regions	USA	60,485	+2,683	1,844	3.05%
50	Fifth Third	USA	59,455	+17,417	6,104	10.27%

#	Bank	Area	Total Facebook Likes	New Likes in Q1 2014	Talking About	Engagement Rate
51	Bank of Montreal	CAN	58,254	+2,075	365	0.63%
52	Wema	NIG	55,448	+13,956	1,180	2.13%
53	M&T Bank	USA	55,314	+5,140	2,386	4.31%
54	Lloyds	UK	48,230	+4,122	618	1.28%
55	Simple	USA	46,864	+15,156	710	1.52%
56	BMO Harris	USA	45,656	+8,189	441	0.97%
57	RBS Citizens	USA	42,831	+3,407	504	1.18%
58	PC Financial	CAN	38,155	+2,553	144	0.38%
59	Standard Bank	SA	37,843	+2,273	555	1.47%
60	GoBank	USA	37,651	+17,789	91	0.24%
61	Huntington	USA	37,439	+796	620	1.66%
62	NetSpend	USA	37,332	+3,205	356	0.95%
63	AFB	Ghana	36,682	+1,330	260	0.71%
64	Co-Operative Bank	UK	36,481	+4,245	270	0.74%
65	Bank of the West	USA	34,608	+1,427	675	1.95%
66	Bankwest	AUS	33,939	+7,359	1,449	4.27%
67	SunTrust	USA	33,935	+9,545	738	2.17%
68	Santander (US)	USA	32,913	+8,598	619	1.88%
69	Umpqua	USA	32,726	+5,212	425	1.30%
70	ING Direct	CAN	31,707	+639	244	0.77%
71	Union	USA	31,622	+890	672	2.13%
72	RBS	UK	31,547	+2,366	228	0.72%
73	Bank of Melbourne	AUS	31,355	+620	371	1.18%
74	BB&T	USA	30,484	+9,942	689	2.26%
75	UBank	AUS	30,412	+5,824	100	0.33%
76	Goldman Sachs	USA	30,145	-2	67	0.22%
77	First Direct	UK	29,163	+598	262	0.90%
78	FirstBank	USA	28,031	+2,346	214	0.76%
79	National Bank of Canada	CAN	26,911	+1,300	364	1.35%
80	Westpac (NZ)	NZ	26,002	+730	187	0.72%
81	Iberia	USA	24,552	+721	836	3.41%
82	First Financial (IN)	USA	24,346	+3,264	468	1.92%
83	BNZ	NZ	23,989	+2,348	113	0.47%
84	Nevada State Bank	USA	22,936	-103	46	0.20%
85	Bank of Ann Arbor	USA	21,974	-230	52	0.24%
86	UBS	UK	21,332	+2,730	891	4.18%
87	Zions Bank	USA	19,884	+1,024	73	0.37%
88	Bank of Hawaii	USA	19,747	+1,424	170	0.86%
89	Arvest Bank	USA	19,538	+960	70	0.36%
90	Kiwibank	NZ	19,170	+1,653	114	0.59%
91	Virgin Money	UK	18,513	+585	200	1.08%
92	ING Groep	NL	17,949	+5,318	82	0.46%
93	First Tennessee	USA	16,970	+385	286	1.69%
94	Investec	SA	16,335	+388	21	0.13%
95	Popular Community Bank	USA	16,324	+48	14	0.09%
96	Susquehanna Bank	USA	15,611	+901	105	0.67%
97	TSB Bank	NZ	15,458	+1,835	137	0.89%
98	First Security (AR)	USA	15,270	+2,633	678	4.44%
99	KeyBank	USA	14,892	+353	201	1.35%
100	Eastern Bank	USA	14,765	+327	250	1.69%

Note: All data covers social media activity through January, February and March 2014. Data is collected on the final day of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.