Resource One Credit Union is using the winning design from the contest as its official “My Life, My Money” logo.
Social Media in Banking
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Don't take banking-wannabe Elon Musk's moves at face value, warns a noted payments consultant. A simple pilot overseas isn't what it seems.
Popular Articles within Social Media in Banking:
Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America’s latest promotions, “Mo on Banking.” In a series of online videos at a microsite, Mo reports wryly on banking topics, including this tidbit from the intro video: “Join me, Mo Rocca, as I dump a […]
“A buttoned-down organization trying to look hip is like a 50-year-old drunk uncle at a wedding trying to dance with teenagers.” — Charlotte Observer An article in the Sunday edition of the Charlotte Observer entitled “Your Bank Wants to Be Your Friend” takes a skeptical look at financial institutions as they attempt to carve a […]
As financial institutions across the country make announcements about their 2008 scholarship initiatives, Tinker Federal Credit Union is taking a unique approach by having an online video contest. The concept is simple: Think about what money means to you. Show us any way you want in a video you make yourself. Upload your video for […]
Informal research conducted by The Financial Brand indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search results for “credit union” on YouTube went up 47% over a 3-month period: October 2007: 524 January 2008: 772 Google Video results for “credit union” increased 41%: October 2007: 755 […]
Marketing is becoming increasingly popular. Traditional media still has its place, but one-directional marketing days are numbered.
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