Social Media in Banking

Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.

How To: Twitter for Banks & Credit Unions

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Everywhere you turn, it seems people are talking about Twitter. Sure, you hear a lot of hype about how “you need to get on Twitter!” But there isn’t much in

A Great Campaign That Raises a Question of Social Media Ethics

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Anyone with a dry sense of humor will love the “I Love Fees” campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion makes fun of Canada’s big

Results 2.0: Social Media for Financial Institutions

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Recently, a bank sent this request out over Twitter: “Help us figure out what our new blog should be about. Please send suggestions.” More often than not, when financial institutions

Banks Build an Online Arcade, But Are Consumers Game?

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. In recent years, more and more banks have created interactive, Flash-based online games. There’s everything from throwing pies and floating balloons to classic driving games. But can banks make online

Families Transform Their Finances in ‘U-Turn Challenge’

First Tech Credit Union is about to announce which households will be participating in its U-Turn Challenge. In this social media contest, ten finalists will document their financial successes and challenges using blogs hosted at the credit union’s microsite. Selected households will compete for a $10,000 grand prize. The prize goes to the household that

BofA is on Twitter, So Why Aren’t You?

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. “I work for Bank of America and I’m here to help, listen, and learn from our customers in the Twitter community.” — David Knapp, BofA’s Twitter Representative Last Week, Bank

Wells Fargo + Wachovia = 5th Blog for The Stagecoach

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. “We understand you are going to have questions and comments about what’s going on. That’s why we created this blog – for you, our customers.” — WF/Wachovia Blog “One team,

A Gen-Y Firm for Credit Unions is ‘On Your Way’

“In most cases ‘On Your Way’ will pay for itself right away.” — On Your Way website The credit union industry can add one more firm to the list of companies specializing in Gen-Y marketing solutions. TBA Marketing is joining the ranks of vendors like PSCU Financial Services and Currency Marketing who are competing in

NAB’S UBank: A Cautionary Tale in Social Media

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. To support the launch of its new online self-service offering, UBank, NAB created a blog at myfuturebank.org. But the bank closed the blog earlier this month after one of its

The Web 2.0 Make/Buy Decision

The NFL’s Colts might be able to get 10,000 fans at a website to a talk what they are deeply passionate about. It starts with social

Notably Quotable – Guess what they’re saying about you

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. “The culprit? Mountain America Credit Union. Check out the site, but don’t sign up to do business with them. At least if I lived in Utah I wouldn’t. Not after

Mo Banking Knowledge ‘On Your Internets’

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America’s latest promotions, “Mo on Banking.” In a series of online

Facebook + Financial Institution = Friends?

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. “A buttoned-down organization trying to look hip is like a 50-year-old drunk uncle at a wedding trying to dance with teenagers.” — Charlotte Observer An article in the Sunday edition

Credit union video contest for $2,000 scholarship

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. As financial institutions across the country make announcements about their 2008 scholarship initiatives, Tinker Federal Credit Union is taking a unique approach by having an online video contest. The concept

Credit Unions Utilization of YouTube Increases

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Informal research conducted by The Financial Brand indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search results for “credit union” on