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Compliance Crack Down on Social Media Coming?

When it comes to social media, financial marketers are often caught between “content” and “compliance.” For instance, how do you promote a financial product or service within the constraints of a 140-character tweet while still adhering to regulatory requirements? In July, the U.S. Food & Drug Administration cracked down on pharma giant Novartis for using […]

Stop Talking, Ask Questions and Start Listening

Banks and credit unions have been bombarded by the gospel of online social networking. These financial institutions listen to a nonstop stream of social media gurus espousing the need to “join the conversation,” so they rush out and dutifully launch Facebook pages and Twitter accounts. Then what do they hear? Nothing. No comments. No views. […]