A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.
Social Media in Banking
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Don't take banking-wannabe Elon Musk's moves at face value, warns a noted payments consultant. A simple pilot overseas isn't what it seems.
Popular Articles within Social Media in Banking:
Who's visiting, how many, from where, how often and for how long. These stats in banking and so much more.
The top ten stories from 2010, ranked by readers' visits. Social media, ATMs, branches and mobile topped the list.
83% will or have switched banks and 1 in 4 bankers say innovation isn't important. Here's what marketers should know
The story behind a Pennsylvania credit union's BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.
A Fiserv study on social media tells folks what they want to believe about banking, even if the math doesn't pencil out.
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.
Is it any wonder financial marketers are unclear about "social media" when even the so-called experts can’t agree on what it is or isn’t?
A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.
11 reasons why social media has generally been unproductive for most financial institutions.
A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.
Services that scale with you.
This webinar will show how to develop marketing strategies that will generate new checking account volume.
Standard Chartered's contest serves up a number of mission-critical lessons on social media.
In a 24 hour period, around 500 people mentioned “credit unions” on Twitter, 95% of them spreading the word about the “bailout.”
18% of banks and credit unions have blogs, yet many of them struggle for one or more reasons.
Believe it or not, the banking industry is the third most active in social media.
When it comes to social media, financial marketers are often caught between “content” and “compliance.” For instance, how do you promote a financial product or service within the constraints of a 140-character tweet while still adhering to regulatory requirements? In July, the U.S. Food & Drug Administration cracked down on pharma giant Novartis for using […]
Banks and credit unions have been bombarded by the gospel of online social networking. These financial institutions listen to a nonstop stream of social media gurus espousing the need to “join the conversation,” so they rush out and dutifully launch Facebook pages and Twitter accounts. Then what do they hear? Nothing. No comments. No views. […]
There may be chatter about Foursquare among banking experts, but that doesn’t mean banks should start toying around with it immediately.
Social media is a growing tool in the kits of financial marketers. But, bankers can't go into social media without checking out this list.
Social media isn't as important to Gen-Y as financial marketers might think. This and other surprise findings revealed.
OnPoint Community Credit Union is doling out $5,000 to a teacher who deserves it as part of its OnPoint Prize for Excellence in Education.
CSI surveyed community bankers nationwide to learn their investments and goals. Read the interactive research report for the trends and strategies for success in 2024.
Copy: Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum this May. Will you be there?