With spy themes reminiscent of first-person-shooter games, this is the most elaborate YouTube effort in the history of retail banking.
Social Media in Banking
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Don't take banking-wannabe Elon Musk's moves at face value, warns a noted payments consultant. A simple pilot overseas isn't what it seems.
Popular Articles within Social Media in Banking:
3rd Federal Bank embarked on a 3-month search to find its mascot when it missing. It unfolded in a series of YouTube videos — 13 so far.
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three.
One bank and credit union reward people for making frequent branch visits via a GPS-based social media contest, but is this a smart strategy?
An ambitious Facebook strategy involving crazy online video games and custom branded applications helped Akbank reach half a million people.
Articles on social media in banking make it sound like the opportunities are as massive as the ROI is obvious.
Is social media a game changer? Or just a bunch of hype? This free seminar will challenge how you think about social media in the financial industry.
Do current employees have time for social media? Or should you hire someone? And why would social media be your #1 staffing issue?
The bank's impressive Facebook app lets users vote to determine how much money 6 community groups will get.
ASB’s real-time, person-to-person banking application is the first of its kind in the retail financial world.
The quirky Canadian credit union sets out to double its fan base with a promo built around a “You’re the Boss” mortgage product.
A YouTube video of a guerilla dance performance goes viral, delighting many, but irritating others.
This credit union redefined branch management. Manage one remote team and serve multiple locations. It's not just a solution, it's a revolution.
Explore the three keys to improving your digital experience and accelerating customer and business adoption: tokenization, digital onboarding, and a unified customer experience.
Why banks and credit unions that are providing customer service on social media sites doesn't pencil out in the end.
This study proves that, for banks and credit unions, no strategy + no budget + no staff + no time = no success.
Want to spike your Facebook likes? Time for a giveaway. Plan to spend $1 for each new fan.
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
Twitter has bestowed its "verified" status on more and more financial institutions lately, but if you want to join them, good luck.
NAB punks its banking competitors from Twitter stunts to banners strung from helicopters and everything in between.
A study comparing Facebook likes to asset size and customer and member base for 20 banks and 20 credit unions.
Best and worst case scenarios for the number of followers, broken down by assets and customers.
Even if your ROI is 200% on social media, there's no meaningful impact on ROA unless you make a significant budgetary investment.
All financial institutions should read the document for their banks and see if they think it sounds reasonable.
Unlock secrets to building enchanting consumer connections in this eBook.
Love is a choice. Do it right or wing it? One yields long-lasting relationships. The other? Learn how bankers use data to do it right.