Using headlines submitted from Facebook fans, Bank of Ann Arbor rolls out a series of ads mocking competitors’ lack of local knowledge.
Social Media in Banking
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Don't take banking-wannabe Elon Musk's moves at face value, warns a noted payments consultant. A simple pilot overseas isn't what it seems.
Popular Articles within Social Media in Banking:
A 56-page report on Facebook strategies in banking, with 42 advanced tactics and 39 case studies from within the financial industry.
A study of 350 credit unions on Twitter shows that they struggle to attract followers even after being active over two years. 1 in 5 are just giving up.
Hear what this 25-year old Gen-Y marketing coordinator at a $400 million bank thinks of social media. It will probably surprise you.
Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should pass over it.
To monitor the social web, some financial institutions need a more sophisticated tool than what the free solutions around today offer.
The three-person marketing team at this $800 million credit union does everything in-house. See how they use branches to build their brand.
60% of banking execs say the industry is not effectively utilizing social media, and 75% don’t see it as the future of communications.
An investment firm has given its entire staff the thumbs-up for social media sites including Facebook, Twitter and LinkedIn.
Asking people to Like you on Facebook or leave Wall comments are among the 8 promotional no-nos that can get you axed.
In an experiment of social media democracy, Commonwealth Bank is asking customers for product ideas. The best will win $10,000.
This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a relevant product.
The latest study from Elan Credit Card shows that 24% of consumers will choose a credit union or local bank for their next credit card.
Learn how to spot a liquidity crunch and the top pain points digital lenders should have an action plan to address.
This Facebook promo, an online treasure hunt using an offline metaphor, gets people to learn about the bank in exchange for $2,000 prizes.
Making social media a contributor to bottom line improvement will mean integrating social media concepts into everyday marketing.
Ever wondered what's involved with getting a YouTube page for your bank, with big, bold graphics, fancier interfaces and shorter URLs?
Is Google+ a social media game changer? Should banks and credit unions rush out to launch their own Google+ pages ASAP?
Banking execs are both unclear about their social media regulatory responsibilities and concerned about losing control on social platforms.
If you’re looking to stay abreast of all the developments on Facebook in banking, check out The Financial Brand’s Facebook page.
Can social media data drive financial marketing strategies or is this just a pipe dream? It's a conversation for bankers to have.
Instead of greeting Facebook visitors with random posts, why not create a customized landing page and take control of the experience?
Complete statistics for the 400 retail banks on Twitter, including number of followers, accounts followed and number of tweets.
‘The Lab’ is a social media platform seeking critique and commentary on First Direct Bank's latest innovations, ideas and developments.
This webinar will show how to develop marketing strategies that will generate new checking account volume.
This eBook explains how to grow low-cost core deposits while creating primary financial institution relationships.