Credit Union’s ‘Pay Your Way’ Facebook Fan Appreciation Sweepstakes
Fans Credit Union ONE's Facebook page recently had the opportunity to win various gift cards in the "Pays Your Way Sweepstakes."
People who ‘Liked’ Credit Union ONE’s Facebook page between November 18 and December 6, 2013 were presented an entry form for a special sweepstakes. Existing fans could also complete an entry form and enter to win. Anyone could submit a new, additional entry every day.
At the promotion’s conclusion, three drawings were held with a total of 19 winners selected. Prizes included gift cards to Starbucks, Kroger and Meijer stores ranging in value from $10 to $40.
This is the second year in a row that Credit Union ONE has ran this kind of fan appreciation sweepstakes, because it was "such a fan favorite last year," says Andrea Pertile, Credit Union ONE Social Media Manager.
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Supporting analytics revealed this year’s promotion brought 177 new fans to the credit union’s Facebook page. A total of 1,207 fans entered the sweepstakes, which is approximately a 17.4% entry rate compared to the credit union’s total fan base (nearly 7,000 ‘Likes’).
"Credit Union ONE’s goal is to engage our members by giving back," Pertile explains. "Whether it’s joining a discussion on an interesting topic, making our fans laugh with a joke, or brightening a fans’ day with a cup of coffee — adding value to our members’ lives is what drives us."
Based in Michigan, Credit Union ONE ($808 million in assets) serves 108,000 members through 17 offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City.
