Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.
Social Media in Banking
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Popular Articles within Social Media in Banking:
Instantly watch this lively and timely discussion on the latest social media trends with Jim Marous and industry experts from Vericast.
Where are marketers placing their bets in an effort to grow their institutions? Here's the thinking behind a handful of different strategies.
Social media can get tedious for bank and credit union marketers. But sometimes a post gets a lot of engagement and re-energizes the team.
Instagram is the fourth-largest social media platform in the world and a favorite of marketers worldwide, including those at U.S. banks.
Which influencers are a good fit? What are the potential pitfalls? How can a bank maximize the impact of its marketing campaign?
At least 150 banks and credit unions have joined Threads so far, and more hop on every day. What's their strategy for this new social media app?
Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.
Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.
Are your salespeople using social media? LinkedIn is an important platform for bankers, especially at a time when the focus is on growth.
Webinar: The Feed Effect: Emulating the Successes of the Scrolling Format for B2C Onboarding and Engagement
Hear what banks can learn from the successes of scrolling feeds to streamline the onboarding process and make it easier to engage.
Should you zero in on one social platform or juggle them all? Is TikTok worth trying? Here are insights guiding social strategies in 2023.
Find out how a small Kentucky bank is capitalizing on social media’s potential, creating engagement that outshines much bigger banks.
Not every social media leader is as big as BofA and Citi. A $1 billion-asset bank's 20 million YouTube views vaulted it into the ranking.
Analysis of The Power 100 banking social media rankings highlights key changes in use of Facebook, Twitter, YouTube and Instagram.
In an inflationary economy financial marketers must pivot to thought leadership on social media instead of just hawking products.
Retail banking relationships are under siege from multiple digital options. Here are four ways financial marketers can fight back.
Many banks and credit unions forfeit big marketing and customer experience opportunities by avoiding the popular video social platform.
Benchmarking how financial institutions are doing on Facebook, Twitter, YouTube and Instagram through the second quarter of 2022.
Many banks have shied from using TikTok, but the video-sharing app is so popular with young adults that more bank marketers are jumping in.
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive intelligence.
NCCA rule change means college athletes are the new social media influencers. It's a good fit for community financial institution marketing.