Hacking Customer Attention: Leveraging Social Media for Insurance and Finance
Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
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Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in.
Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.
How financial institutions can build trust through transparent communication — before, during and after crises.
Video marketing — whether for TV, social media or website — is an effective way to capture the attention of a distracted audience and improve recognition and retention.
Don't take banking-wannabe Elon Musk's moves at face value, warns a noted payments consultant. A simple pilot overseas isn't what it seems.
Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.
Prime Day is a great marketing opportunity for banks and credit unions. This gallery of social media posts illustrates how seven different types of messages can be used to maximum effect.
How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.
Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.
Instantly watch this lively and timely discussion on the latest social media trends with Jim Marous and industry experts from Vericast.
Download this FREE marketing guide for: Creative trends, planning resources, smart strategies, and more.
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Achieve a better return on your marketing investment. Leverage behavioral data and analytics to target the right customers with the best possible offers.
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Where are marketers placing their bets in an effort to grow their institutions? Here's the thinking behind a handful of different strategies.
Social media can get tedious for bank and credit union marketers. But sometimes a post gets a lot of engagement and re-energizes the team.
Instagram is the fourth-largest social media platform in the world and a favorite of marketers worldwide, including those at U.S. banks.
Which influencers are a good fit? What are the potential pitfalls? How can a bank maximize the impact of its marketing campaign?
At least 150 banks and credit unions have joined Threads so far, and more hop on every day. What's their strategy for this new social media app?
Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.
Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.
Are your salespeople using social media? LinkedIn is an important platform for bankers, especially at a time when the focus is on growth.
Hear what banks can learn from the successes of scrolling feeds to streamline the onboarding process and make it easier to engage.
Should you zero in on one social platform or juggle them all? Is TikTok worth trying? Here are insights guiding social strategies in 2023.
Copy: Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum this May. Will you be there?
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Explore the three keys to improving your digital experience and accelerating customer and business adoption: tokenization, digital onboarding, and a unified customer experience.
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