In the past 24 hours, I’ve heard two people say, when talking about their firms, that they’ve gotten to where they’re out “without doing any marketing.”
My take: Without marketing, my foot (not my first choice of body parts).
Maybe they’ve done it without doing any advertising, but not without marketing. Both sources have their own blogs, and often speak at industry conferences — efforts which generate considerable awareness of their firms, and, most likely, favorable impressions. Sounds like marketing to me.
In a lot of firms, Marketing is striving to play a stronger role in influencing the strategic direction of the firm, and have a more strategic impact. Perpetuating the perception that marketing = advertising hinders that cause — not helps it.
Technorati Tags: Marketing
Shame on you JK and TR 🙂