This Amp Goes To Eleven

In a DM News article called “Marketers can seal the deal with new high-tech envelopes”, the CEO of the Envelope Manufacturers Association said:

Next-generation technologies will make the envelope even more versatile and powerful. These include electronic ink [which] can turn envelopes into tiny billboards. The face of mail is going to change dramatically as these technologies are refined and deployed.”

Turn envelopes into tiny billboards? What are they now?

My take: This amp goes to 11. Nigel: “You see, most blokes will be playing at 10. You’re on 10, all the way up…Where can you go from there? Nowhere. What we do, is if we need that extra push over the cliff…Eleven. One louder.”

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