The Hot New Profession: Consultainment

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Want to break in to this new field? Here’s the formula: Write a book, create a blog (or vice versa), then get hired to speak at conferences and company events.

You know who today’s consultainers are. They’re not strictly consultants (they don’t do “projects” — their call to action on their blog is usually “hire me to speak!”). And they’re not purely entertainers (like some comedians who make a good living speaking at corporate events).

A rare breed do both really well (Tom Peters, Seth Godin). And few make the really big bucks. But the field is growing.

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