The Guy Who Designed The 2012 Olympics Logo (Reprise)


I’m rethinking the previous post. How could be I so short-sighted not to see what a genius this guy is? He wasn’t drunk — he was brilliant!

He could have tried to design something that would capture the feel and set the tone for the 2012 Olympics. But, nooooo, he designed something so butt-ugly that it created more controversy — and publicity — than the 2012 Olympics could ever have generated otherwise.

The logo was announced less than 48 hours ago, and nearly everybody with access to the Internet (and everybody in the blogosphere) knows where the 2012 Olympics is going to be held.

Do you know where the 2008 and 2010 Olympics will be held? (Beijing and Vancouver). You probably had to think, didn’t you?

My take: Bad is the new good.

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