A recent article on MarketingProfs on the “wrongheaded claims against advertising” asserts that:
Subliminal advertising, the alleged ability to motivate action with messages that are below are threshold of perception, doesn’t exist. Explicit, above-threshold messages in advertisements are what sell; hidden, muffled, or unperceivable messages do not.”
Research done by Bahador Bahrami
Of the University College London has found
New evidence that invisible images attract the brain’s attention at a
Subconscious level. These findings challenge long-held
Hypotheses about consciousness. Apparently, we see things we’re not
Even aware of. There’s a brain response in the primary
Visual cortex to subliminal images. I guess the brain takes in a
Lot of things we’re not even aware of.
It’s exciting to see
New research come out on this topic.