Social Media Ostriches

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Todd Van Hoosear recently wrote this on his blog:

“I was asked to judge the potential influence of a blogger and twitterer who had posted a detailed response to some claims that my client had made about his company’s product. I came back with an answer which was informed by a scan of Google, Klout, Twinfluence, Technorati, LinkedIn and several other social media tools and networks — and one which completely missed the boat when it came to that person’s actual influence. Was my research wrong? No. It accurately reflected the person’s reach on social networks. But it didn’t capture his real reputation. Someone with little social capital online had a lot of social capital in real life…”

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