When I last posted a personal note, it was to let you know that I had parted ways with my former employer.
This personal note is to let you know that I started this week with Aite Group in Boston as a Senior Analyst. Aite is an analyst firm that specializes in covering the financial services industry. My focus will be on marketing-related topics in retail banking (not a big surprise, eh?).
My first report will look customer analytics (not web analytics) from a model development, data sourcing/integration, technology usage, and budget/investment level perspective.
If you’re a marketer in a bank, brokerage, or credit card provider and would be willing to talk with me for the research, please email me at rshevlin at aitegroup dot com. Also, if you work for a technology firm or services provider that offers analytics services to financial services firms, please let me know — I’d love to hear what you’re doing for your clients.
In addition, if this is not your first time on this blog, you might notice a new section on the right hand side of the page. I’ve self-published a book called Everything They’ve Told You About Marketing Is Wrong (not a big surprise, eh?). The cover art, which was designed and produced by Trabian’s Brent Dixon, is worth the price of the book itself.
That’s the update. We return you to your regularly scheduled blog.
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