Marketing Whims For 3/23

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Apparently, Sony wants customers to pay $50 to remove “crapware” from its TZ2000 PC before they take delivery of it.

My take: I missed the announcement that Sony had hired a former bank executive to run marketing.

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DM News reports that “lingerie retailer YumDrop has selected social commerce services firm PowerReviews to power customer reviews on its e-commerce site.”

My take: Online lingerie buyers don’t want customer reviews — they want customer pictures. But that’s just my guess.

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Target Marketing’s annual survey of marketers revealed that direct mail delivers the strongest ROI for customer acquisition and second strongest ROI for customer retention (behind email).

My take: The direct mail-naysayers can take all the potshots they want — the marketing community has spoken. I would, however, like to see Target Marketing add WOM marketing and social media to their list of methods next year. Cumbaya marketing — the darling of some of you (you know who you are) — didn’t make the list this year, and hopefully never will.

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Amtrak sent me (and the other 117 people who mindlessly didn’t opt-out) an email informing me that May 10th is National Train Day. Apparently, there will be raffle drawings, concerts, and activities for the whole family.

My take: Sales of your product or service flagging? Declare a public holiday around it! This could be a boon for financial services firms. I think we can solve the credit crisis by making June 23 National Refinance-Your-Mortgage Day. And let’s make July 17 National Apply-For-A-Credit-Card Day. Side benefit: Card issuers could save billions of dollars by not having to send direct mail offers the rest of the year!

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