If You Want To Win A Marketing Award, Use A Calculator

An article in Chief Marketer called How to Win (More) Marketing Awards: Practical Help from a Real-Life Judge offers some advice on how to win an award, even if you’re not the “best marketer on the planet.” Here’s reason #1:

Most entries are riddled with mistakes and slapdash efforts. [S]ponsoring organizations…get 1% of entries in the first weeks. On the actual day of the deadline, roughly 65% of entries will arrive. Then the day after the deadline, the final 44% of entries come.”

That’s 110% of the entries, according to my calculator. And you wonder why CFOs question marketing’s ROI calculations. 🙂

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