According to the New York Times:
The Federal Trade Commission will try to regulate blogging…requiring writers on the Web to clearly disclose any freebies or payments they get from companies for reviewing their products.”
Ah, geez. What a hassle. Well, if I have to do it, I guess I have to do it.
The following is the list of companies paying me, or giving me freebies, for reviewing their products:
I hope I didn’t inadvertently leave any names off the list.
The article goes on to state that:
The commission stopped short of specifying how bloggers must disclose conflicts of interest. The assistant director of the FTC’s advertising practices division said the disclosure must be ”clear and conspicuous,” no matter what form it will take.”
Oh yeah, that’s specific and enforceable. The rules, which take effect December 1, could bring fines of up to $11k per violation. It would cost me twice as much just to have a lawyer take my call to discuss the charges, let alone defend me.
This, of course, doesn’t raise any questions about what exactly a blog is, who a blogger is, or whether or not something published in a different medium that’s also published on the Web is included in this proposed ruling, does it? [sarcasm]
There has got to be bigger issues for the FTC to deal with, no?