Do Your Tweets Suck?

Subscribe Now!

Stay on top of all the latest news and trends in banking industry.


If you want to know what makes for good tweeting, re-read that first paragraph a few times.

According to a few researchers (translation: people with nothing better to do), just 36% of tweets are worth reading. Which means that, for some of you, your tweets must really suck, because I know that 100% of my tweets are worth reading.

How do I know? Well, our esteemed researchers discovered that the best tweets fell into four categories:

1. Random thoughts
2. Self-promotion
3. Questions to followers
4.  Information sharing

The worst tweets were in the following groups:

1. Opinion/complaint
2. Conversation
3. Presence maintenance
4. Me now

My take: What the research is basically saying is this:

  • No one cares what problems you’re having. Stuck in the security line at the airport? Too fu*king bad. Tell it to the person next to you.
  • No one cares what you have to say to other people. If the conversation doesn’t involve me, your conversational tweet bugs the crap out of me. And now I know that I’m not alone in that opinion.
  • No one cares where you are, what you’re doing, or what you’re eating. If you’re thinking of tweeting one (or more) of those three things, do us all a favor and don’t.
  • No one cares about you. Period.

Reading this article on the HBR site was a huge relief for me, because it confirmed what I had suspected all along: My tweets don’t suck.

This article was originally published on . All content © 2022 by The Financial Brand and may not be reproduced by any means without permission.