There was a time, not so long ago, when it was fun to look at the stock market and calculate my net worth. That was the number that — given my stock holdings, 401(k) holdings, stock options, and market value of my home — I was theoretically worth. So much for theory.
I have a new number I’m calculating these days: My marketing worth.
I’m able to calculate this number thanks to Pontiflex, the [self-proclaimed] first open and transparent cost per lead (CPL) market, which quantified the cost per lead across various industries (see the chart from eMarketer).
Here’s how I calculate my marketing worth: If I can get 1,000 companies in each of these categories to pay me directly for my basic and premium field information, my marketing worth would be $18,430. And Pontiflex’s analysis didn’t even include the financial services industry.
Now look, I’m a really fortunate guy. I’ve got enough money to last me the rest of my life. But with a wife and three daughters, it’s not enough to last them the rest of the year. So I could really use that $18,000.
Come to think of it, I should be worth a lot more than 18 grand. After all, that represents the average, and companies should be willing to pay more than the average CPL to get my info, no?
Either way, it’s my data — and it’s about time I start getting paid for it.