An Inconsequential Typo

Got the following email from MediaPost this morning:


Anything catch your eye? I’ll tell you what caught mine: Insurers spending $980 BILLION on online advertising. And if TV ad spend garners two-thirds of the total ad spend, then this $980 billion represents, at best, only one-third of their total ad spend! So let me get this straight: Insurance firms plan to spend, what, $4 TRILLION dollars on advertising this year?

Needless to say, I clicked on the link. Only to find that the article, on the Web site, reported $980 million in online ad spending.

There’s one way to improve your email clickthrough rate.

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