Cool Bank Microsite: ‘Card Artist’
A super slick microsite from Bank Audi gives customers cool design tools to customize their own credit and prepaid cards.
Credit Card Trends
The latest trends in credit cards, including contactless cards, virtual credit cards, rewards cards, mileage programs, travel points, cash-back loyalty incentives, balance transfer offers, rates/APRs, and other marketing strategies issuers can use to open more credit card accounts.
Latest Spotlight Article:
Why Cardholders Are Ditching Miles and Points in Favor of Cashback
Attraction of low- and no-fee cards grows, at a time when points and miles cards have alienated some customers.
Popular Articles within Credit Card Trends:
Credit Card Customers Happier With Fewer Changes
A report on current drivers of satisfaction with credit cards looks at everything from problem resolution and social media, to channel use and rewards programs.
BofA Chip-Embedded Credit Cards Simplify International Travel
Americans have been shocked when credit cards don't work in other countries, where EMV chip-and-PIN technology has been the norm for years.
Sears Financial Stops Charging Canadians Foreign Currency Fees
Canadians say paying fees to credit card companies for "foreign currency" transactions is annoying. Not anymore, with Sears Financial.
Definitions Unlocked: The Unbanked vs. The Superbanked
At the extremes of the retail banking spectrum, there are 12.2 million unbanked U.S. adults, and 11.3 million who are the "superbanked."
Card Swipes Score Cash For Texas Schools, Courtesy Of Credit Union
Schools earn 15 cents every time a Texas Trust Credit Union card is used to make a purchase. Cardholder transactions total $60,000.
LivingSocial Is First Social Media Site To Offer Its Own Credit Card
Most financial institutions wrestle with social media. Where do products fit in, and what's the ROI? Well here's a twist.
Barclaycard Introduces First Crowdsourced Social Media Credit Card
Barclaycard Ring MasterCard empowers cardmembers who will share in profits by influencing card decisions through social media.
5 Strategies Every Credit Card Marketing Exec Should Implement
Credit cards are swiftly becoming the preferred plastic to promote. Here are five things financial marketers should keep in mind.
3 Big Trends in Credit Card Marketing
Credit Karma's Justine Rivero explores three trends credit card marketers need to be mindful of in 2012 and beyond.
Fifth Third’s ‘Duo’: The First U.S. Combined Debit & Credit Card
The Duo Card, a combined credit and debit card, makes Fifth Third the first card issuer in the U.S. to offer this kind of dual functionality.
Instant Issue Debit/Credit Cards: A Branch-Only Convenience
For all the benefits online and mobile banking solutions offer, instant issue cards is one convenience only at physical branch locations.
Datahead: Switching, Deposits & Debit Cards
1 in 4 say they will likely switch banks again in the next year, four banks control half the deposits and debit card usage is down.
Datahead: Switching, Credit Cards, Social Media, Channels & More
83% will or have switched banks and 1 in 4 bankers say innovation isn't important. Here's what marketers should know
What’s That? A Calculator on Your Credit Card?
Should banks and credit unions get so creative that they instill a calculator on the back of their credit cards?
Women vs. Men: Two Different Perspectives on Money
Does the confidence men feel in their finances align with their behavior? Or perhaps are women more willing to admit financial shortcomings?
Look at Bangor Savings Bank’s Brand Identity
The brand identity for Bangor Savings Bank illustrates many important principles of financial branding – consistency and focus among them.
Why Credit Card Response Rates Are Declining
Credit card response rates are declining, and that could signal a new need for redefined credit card marketing. Here's what to know.