The latest trends in credit cards, including contactless cards, virtual credit cards, rewards cards, mileage programs, travel points, cash-back loyalty incentives, balance transfer offers, rates/APRs, and other marketing strategies issuers can use to open more credit card accounts.
Expanded cashback and rate incentives aim to lure new customers and build deposits at manageable cost.
Apple Card Rollout Threatens Traditional Financial Institutions
Now that Apple Card is in the market, banks and credit unions must ask: Can we match this high-powered offering from Apple and Goldman Sachs?
Digital IDs Will Make Card Payments & Cash Transactions Irrelevant
Completely frictionless payments can become mainstream if financial institutions and their vendors embrace digital identities.
Credit Card Cash-Back Metrics Driving Retail Strategies
Despite the splash made by high-bonus cards like Chase Sapphire, cash-back offerings from Citi, Amex, BofA and others remain very popular.
Three Keys to Debit Cards’ Future as Mobile Banking Builds
To keep this 'mature' payment vehicle relevant to Millennials, banks and credit unions must adjust features and marketing.
Is Apple’s New Credit Card The Next Big Thing in Banking?
What happens when a company like Apple with the world's most faithful customer base decides to become a bank?
Make It Simple: Credit Card Marketing Confuses Consumers
New study shows it takes a college degree to decipher most credit card offers. Problem is, the average American reads at an 8th grade level.
Is The Apple + Goldman Sachs Alliance the First of More to Come?
Apple and Goldman Sachs have teamed up to offer a credit card in a deal that may foretell future pairings with more ominous consequences.
Key Trends Reshaping Credit Card Marketing
Feeling the competitive heat, fresh data shows credit card marketers shifting gears with new offers, different rewards and changes to fees.
Three Marketing Strategies To Boost Credit Card ROI
Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions.
Chase Commits To Long-Term ‘Digital Everything’ Strategy
JPMorgan Chase has embarked on a long-term mobile-first strategy, using multiple platforms to deliver a better digital experience.
Q&A: Real-World Rebranding Lessons From a CMO in the Financial Industry
This no-holds-barred interview lays out a rebranding roadmap for financial marketers — how to ease the pain and nail the process.
Which Banks Will Benefit Most From a Mobile Wallet Surge?
The acceptance and use of mobile wallets is beginning to accelerate, requiring banks to promote mobile payments more than ever.
7 Essential Lessons For The Banking Industry From American Express
Here's how AmEx gets the most out of the customer journey, from account applications and onboarding, to engagement and referrals.
4 Factors to Consider When Crafting Your Credit Card Marketing Strategy
Credit cards are consumers' favorite payment method. But what consumers want in their credit cards — and how they should be marketed — has changed.
Building The Killer Mobile Banking App
Want to take mobile banking to the next level? Here's what it takes to make your mobile banking offering blow away the competition.
What Consumers Love (And Hate) About Debit And Credit Cards
Banks and credit unions can meet consumers' payment preferences by focusing on security first and rewards second.
U.S. Consumers Won’t Change Payment Habits
The future success of digital payments hinges on contextual engagement, simplicity and bringing added value to each transaction.
The Best Time for Marketing Auto Loans and Cross-Selling Credit Cards?
Who should you cross-sell auto loans and credit cards to? Borrowers who just recently got a mortgage. Here's why.
4 Key Trends Driving the Credit Card Market
The credit card market is strong, and competition is fierce. Here are four major trends that will shape the way credit cards are marketed over the next 12 months.
Mobile Banking’s Impact on Revenues and Attrition Is Astounding
By increasing mobile banking adoption rates, the average bank can generate millions in additional revenues and reduce attrition by up to 15%.
Payments Industry, We Have a Problem…
Despite an increasing level of awareness of mobile payment options, usage at point-of-sale retail locations remains low.
Consumers Still Love Plastic More Than Mobile Payments
Mobile payments struggle to gain acceptance despite increases in mobile banking and alternative payment use.
