Facebook Pages 1-5 Facebook Pages 11-15
6. Navy FCU
Facebook Page: NavyFederal
Likes: 859,181
Talking About: 12,454
Apps & Widgets: 8
Navy FCU takes Facebook more seriously than any other credit union on earth. Their sophisticated blend of promotions, contests, offers, advertising and fan appreciation/engagement campaigns have helped them gain significant traction with massive ROI.
7. ICICI Bank
Facebook Page: icicibank
Likes: 2,447,946
Talking About: 45,714
Apps & Widgets: 12
ICICI Bank in India is always running multiple promotions and offers on its page — e.g., “Fan of the Month,” a “Personality Quiz” and a “Share Your Travel Story” app. They offer various financial services via Facebook, including a checking account management tool called “Pockets.”
8. RakBank
Facebook Page: rakbank
Likes: 97,325
Talking About: 4,411
Apps & Widgets: 16
RakBank promotes both business loans and auto loans in tabs on its Facebook page. They offer live chat through Facebook, as well as an branch/ATM locator. RakBank loves coming up with fun games and contests — they even have an Instagram promotion.
9. Allied Irish Bank
Facebook Page: aib
Likes: 16,772
Talking About: 1,387
Apps & Widgets: 16
The AIB Facebook page is relatively new (they really only started using it in July 2013), but it’s already showing promising signs, growing to over 16,000 ‘Likes’ in just a matter of months. They’ve maxed out their 16 tabs with widgets for products like home loans and mobile banking, while also providing multiple help points.
10. Mountain America Credit Union
Facebook Page: MountiainAmerica
Likes: 100,262
Talking About: 2,127
Apps & Widgets: 11
If you’re frequently looking for some promotional ideas for your financial institution’s Facebook page, you should poke in on Mountain America. They always have something going on — giving away tickets to sporting events, promoting their Member Appreciation party, hosting a “Keys to Success” campaign, or talking about their “MACU Rewards” program.
