Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
A strategic focus on personalization, digital innovation, and lifestyle experiences has propelled the American Express brand into the wallets of Gen Z and millennials.
The Great Wealth Transfer: How Banks Win the Next Generation of Business Owners
Community banks face a generational shift as $84.4 trillion transfers to tech-savvy heirs. Learn how to adapt and win over young business owners.
Millennials Are At a Financial Crossroads And Banks Must Understand Their Mindset
To engage with millennials, financial institutions must understand their unique needs, leverage technology and offer tailored advice and products.
Inside the AmEx Brand Strategy Winning Younger Consumers
A strategic focus on personalization, digital innovation, and lifestyle experiences has propelled the American Express brand into the wallets of Gen Z and millennials.
How to Crack the Code on Banking for Millennials
Millennials are diverging from older generations in core attitudes to their money and finances. Here's why and how.
Are You Ready for How Different Gen Z’s Banking Behaviors Are?
How risk-taking, crypto enthusiasm, and mobile-first mindsets are reshaping banking landscapes for all generations.
Navigating Millennials in Banking: Capturing the Impending Generational Wealth Transfer
With millennials bringing forth a major intergenerational wealth transfer, regional and community financial institutions are uniquely positioned to help. Here's why.
Young Women Are Getting Richer. Here’s How Banks Should Market to Them
Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.
The Top 5 Impacts of Debt and What Financial Institutions Should Do About It
More than half of Americans find themselves burdened by personal debt, a reality that has been impacted more deeply by recent and current U.S. economic conditions. Here’s how banks can help.
Community Banks Need a Social Media Reality Check
Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.
Why Offering BNPL Makes Sense for Banks and Credit Unions
Buy now, pay later can be a complement to credit card programs rather than a competitor. It can enhance the customer experience and appeal to younger generations.
Student Loan Payments Return = Consumer Credit Thunderstorm?
Is a thunderstorm brewing in consumer credit? The end of student loan forbearance certainly has created some favorable conditions. Here’s our analysis.
Stressed Millennials Could Use Some Advice on Managing Their Growing Debt
Millennials are taking on more debt and feeling more stressed, a survey shows. Banks have an opportunity to offer advice, but only if they approach it in the right way.
How Affinity Plus Sped Up Its Growth to Its Fastest Level in 10 Years
Give up millions in income by cutting fees. Create ad campaign to attract Gen Z and make up the difference. Is this how ‘Life Math’ works?
Zillennials: The Millennial & Gen Z Mash-Up with Unique Financial Needs
You've heard of the Millennials and Gen Z. Now meet the Zillennials, a micro-generation that marketers are eager to understand better.
How to Win the Banking Business of Millennial Entrepreneurs
Up and coming small businesses need more than standard bank products. Here's what real customers say, and how two institutions responded.
2 in 5 Consumers Predict the Bank of the Future Will Be a Tech Company
New study also finds a quarter of Millennials already regard a tech/fintech company (e.g. Apple, Venmo) as their primary financial provider.
What Gen Z and Millennials Want From Banks: 5 Key Insights
Gen Z and Millennial satisfaction isn’t one-dimensional. Their needs as customers translate into their roles as banking employees as well.
From Gen Z to Boomers: Meeting the Banking Needs of Each Generation
Banks want to please Gen Z — for good reason. But each generation has its own digital banking expectations, which must be understood.
Technology & Innovation Key to Growth in Tough Mortgage Loan Market
Mortgage lenders seek new strategies and technologies to deal with changing borrower demographics and streamline the homebuying process.
4 Ways to Keep Younger Consumers from Leaving Your Bank for Fintechs
Digital banking features, crypto and sustainability are luring Millennials and Gen Z away from banks and into the arms of fintechs.
Here’s Why Bank Marketers Can’t Abandon Millennials for Gen Z
Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking years.
Millennial Market Share: How Banks Can Grab an Unfair Advantage
Millennials need financial help, but most banks are not set up to meet the need. Conversational AI tools can help solve that challenge.
