Datahead: Profit, Promotions, NSF and More…

7 in 10 people considered, then selected a large national bank.
— J.D. Power & Associates

6 in 10 people considered, then selected a regional bank.
— J.D. Power & Associates

1 in 4 people say that they chose a specific bank because of a promotional gift/cash award or an attractive short-term interest rate. 1 in 4 of those attracted by incentive say they will definitely will" or "probably will" switch banks again in the next 12 months.
— J.D. Power & Associates

The recent rate on a 30-year mortgage, the lowest rate in history: 4.58%
— Business Week

74% of total fee income collected by U.S. banks in 2007 that came from NSF charges.
— Celent

$30 billion in NSF charges collected by U.S. banks in 2007.
— Celent

BofA is expected to lose $600 million in overdraft revenue this year.
— Wall Street Journal

The approximate number of unprofitable checking accounts in the U.S.
— Celent

36.4% unprofitable credit unions in Q1 2010, versus 50.4% in 2009.
— CreditUnions.com

74% of financial institutions do not have a satisfactory social media policy.
— Evalsrus

$400B
Total of all nonperforming loans at U.S. banks (5.46% nationwide).
– Gonzo Banker

63%
Percentage of U.S. checking accounts predicted to be opened via the internet by U.S. consumers under age 35 in 2015.