Gen-Z Banking
Articles, webinars, podcasts, and reports about Gen Z banking trends, habits and payments preferences, with insights into how they feel about credit cards, cash, fintechs and digital banking tools.
Articles

Friendship Pays: How to Run a Powerful Referral Campaign for Gen Z Savers
With banks in fierce competition for deposits, most young Americans say they are saving for something. Here’s how to earn their business.

How Affirm, PayPal and Now Musk’s X Money Will Jockey for Gen Z’s Money in 2025
New products and services will bring three innovators into direct competition and may reshape payments everywhere.

5 Key Demographic Trends for Bank Marketers to Watch in 2025
From the resurgence of in-branch banking to the rise of older homebuyers, here are the key demographic shifts bankers should watch in 2025.

The Two Biggest Ways Customer Communications Will Change in 2025
Banks and financial institutions must weather this evolution changes quickly and anticipate customer expectations — or risk losing customers to more agile competitors.

Young Professionals Lead Consumer Spending Shifts While Middle-Income Households Face Pressure
New data from Bank of America suggests that consumer priorities and economic behaviors are increasingly driven more by income level than by generational cohort.

What 2024 Taught Us: Key Communication Trends for Banks and Fintechs in the New Year
As 2025 approaches, banks, fintech and finance firms must adapt their communication strategies to face new trends and challenges.
Webinars, Podcasts, Reports

The Credit Economy: How Younger Consumers Make Credit Decisions
This report from i2c examines behaviors and attitudes related to credit product usage among younger consumers, in particular.

Engaging Gen Z – Crafting a New Era of Digital Banking
Brendan Coughlin from Citizens Bank discusses key strategies to create a cutting-edge banking platform tailored to the unique needs and expectations of Generation Z.

Social Media Strategies for Financial Institutions
Learn the strategies to find the right audience in social platforms and the restrictions that financial institution brands need to be aware of when considering social campaigns.

How to Reach Gen Z with Financial Literacy
Join Canvas Credit Union and EVERFI to learn how your financial institution can build financial literacy with Gen Z and improve financial wellness for future generations to come.

Cracking the Code of Gen Z
New technology, rising consumer expectations and growing fintech options are increasing competition in banking to win over Gen Z.

What’s the Future of Apple in Financial Services?
The tide is turning for the world’s biggest company as it diversifies its value to consumers, especially with its recent, and timely, launch of its lucrative high-yield savings account.