Marketing In The Age Of Disruption
Effective CMOs today are cross-functional leaders, integrating data analytics, CX, and innovation strategies with branding and marketing. This eye-opening session will reveal how consumer behavior and their preferences have completely changed, and the trends that have totally transformed the modern marketing landscape.
Engineering a Powerfully Diverse Culture
Good hiring isn’t about finding the best person for the job. It’s about finding the best person for the team. Why? Greater diversity of thought, perspective and background has been shown to lead to greater innovation and superior financial results. Join Sallie Krawcheck for a discussion on: the business case for diversity, what makes a […]
Digital Marketing Lessons from Facebook’s CMO
In her business-keynote-meets-one-woman-comedy-show, Randi takes a deep dive into the latest trends that are reshaping marketing, technology and business today. She will show you how to decode the challenges and make the most of this exciting wired world, offering real world advice on how to make martech work for you and your financial institution, using […]
10 Branding Lessons from Barbara Corcoran
Branding may be the single most important key to success in today’s highly competitive world of commerce. Barbara Corcoran is known for having built the most successful real estate brand in New York City, and now she reveals easy to follow tips on how she does it: how to create an image much bigger than […]
Crush It!
Everything has changed. The social media revolution has irreversibly changed the way people live their lives and conduct business. Billions of advertising dollars are moving online, while consumers gravitate to whoever can build the best content and most vibrant communities. Despite this tidal wave of change, most financial institutions continue to ignore the major marketing […]
Lessons from Steve Jobs
If anyone knows how to build a breakthrough brand, it’s Guy Kawasaki. He has served as a strategic advisor to Google, and Chief Evangelist at Apple. He is also the author of The Art of Social Media, The Art of the Start, Enchantment, and ten other books. As one of the first employees to work […]
Strategic Disruption and Brand Differentiation
What does soap have to do with banking? More than you might think. In a study of 75 product categories, banks were among the least differentiated, while 100% of soap brands have successfully differentiated themselves. Banking is one of the most commoditized industries around — everyone says and sells the same things. That’s why the […]