Elements of Money, a youth financial education program for credit unions, received the Gold Award from the Marketing Association of Credit Unions (MAC). The program, developed by Subcat Marketing, was honored for its financial education, youth marketing and credit union advocacy efforts.
The Elements of Money program connects credit unions with teen members through a co-branded website, mobile app and social networks. Financial education is delivered via articles, videos, podcast, quizzes and education modules. The program also provides social media campaigns, scholarships, and marketing strategies to create awareness and grow membership.
“It’s an honor to be recognized for the impact Elements of Money has on young consumers,” says James Flores, president/CEO of Subcat Marketing. “With Elements of Money, we help deliver financial education while nurturing credit union advocates. It’s exciting to see young members receive much-needed financial education. These members quickly learn that credit unions can have a positive impact on their lives.”
The Elements of Money program is currently being used by more than 40 credit unions around the United States, and is just one in a suite of programs Subcat Marketing offers. The M3 Money Club is a financial education program for kids, featuring an animated cast of superheroes. The company also offers Buckaroo Family, for Gen X & Y parents, featuring social media outreach and family financial education.