Financial Education

Articles about how banking providers can leverage financial education, financial wellness, financial literacy programs, budgeting tools, and other personal financial management tools (PFM) as part of their marketing and growth strategies.

56 Sage Street: Barclays Cool Online Money-Management Game

Barclays has introduced 56 Sage Street, a free, online, single-player money-management game built around an interactive virtual city. The big, Flash-based game is intended to help the European banking giant reach younger consumers. When 56 Sage Street begins you have just arrived in the city, with only £4 in your pocket. You make money by

Beneficial Decorates Branches with Books

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. This past weekend, Beneficial Bank christened two new education-themed branches in Cherry Hill, New Jersey. The bank describes the branches as “campuses,” designed to be hubs for both learning and

Does ‘Financial Literacy’ Work?

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. No one had ever heard of the term “financial literacy” when researchers first started measuring it back in the late 1990s. Today, hundreds of organizations promote financial literacy, Congress introduces

Content Marketing Lessons for Financial Institutions

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. By Luke “Kip” Owen, Account Manager for Truebridge Financial Marketing Financial marketers often wrestle with a difficult question: How do you “sell” to consumers when they don’t want to be

Planet Orange for Kids

Reviewed and written by James Flores, CEO of Subcat Marketing. Subcat Marketing specializes in helping financial marketers reach “sub-categories” such as kids, teens, young adult and family markets. The firm develops fully-custom youth marketing and education programs for financial institutions across the country, and also offers a turnkey program for teens called The Elements of

BofA Has 6 (Six!) Brand Heritage Museums

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. BofA calls them Heritage Centers, including San Francisco, Charlotte, Boston, Los Angeles and Wilmington. A BofA facility in each these five cities is home to a gorgeous, professionally-produced “interactive museum.”

The Amazing Money Maze

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. With economic upheaval on Wall Street, many Americans are looking for answers on a wide range of financial matters. O Bee Credit Union is telling people to “Get lost!” Literally.

KeyBank Says ‘Money Needs Attention’

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. “Money creates money concerns. And genuine attention to money helps eliminate them.” That’s the underlying premise behind Key Bank’s latest brand ad campaign, “Money Needs Attention.” The campaign includes print,

BofA Targets College Crowd With ‘Morris On Campus’

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and bank with confidence in this