Articles about how banking providers can leverage financial education, financial wellness, financial literacy programs, budgeting tools, and other personal financial management tools (PFM) as part of their marketing and growth strategies.
SavvyMoney CEO JB Orecchia discusses innovative approaches to credit monitoring, customer engagement and the company's new "Get My Rate" product.
Six Ways To Become Consumers’ Favorite Financial Institution
Keeping consumers engaged is difficult. Here are six essential methods banks and credit unions can adopt to keep people happy.
Mission Failure: The Banking Industry’s Approach to Financial Health
Former banking executive who built a team of financial coaches outlines why most banks and credit unions come up short in this key area.
Consumer Interest in Financial Protection Altered by Pandemic Experience
Impacted by difficult economic conditions, people are more aware of financial risks and more open to solutions that could help reduce them.
4 Segmentation Strategies to Improve People’s Financial Health
Understanding someone's financial mindset means more than typing them by generation or sorting them by assets.
Why Should Banking Providers Offer Credit Builder Loans?
More consumers want credit builder loans now and fintechs and neobanks have jumped on the opportunity with competitive programs.
How Banking Is Set to Evolve
The banking industry is already beginning to look very different. Four key trends will impact the near-term future and bear close attention.
Beyond P2P: The Future of Real-Time Payments
RTP is accelerating in the U.S., prompting new interest among community institutions and causing the Fed to advance the FedNow timeline.
Financial Wellness: The Cornerstone of Greater Customer Engagement
Good economic news masks financial vulnerability for many consumers. Banking could be at the center of the solution, if it steps up.
5 Competitive Lessons Credit Unions Can Teach Banks
Banks aren't membership organizations but a dash of credit union perspective may help them compete more effectively.
What Financial Institutions Need to Know About Racially Diverse Groups
Research confirms a very uneven economic impact on consumers of different segments, which banks and credit unions can no longer ignore.
Economic Uncertainty Makes Financial Literacy a Banking Urgency
Everyone's dealing with post-pandemic financial pain, but moderate- and low-income people are affected more profoundly.
LendingClub (Now a Bank) Aims to Become a ‘Financial Health’ Brand
Acquiring Radius Bank sets the marketplace lender on a path to further penetrate the prime middle-class consumer market – at much lower cost.
3 Ways to Use Data to Build an Impactful Financial Wellness Strategy
Technology enables banks and credit unions to offer consumers proactive, personalized insights to help them deal with financial stress.
Financially Stressed Consumers Turning to Digital Wellness Tools
Fintech apps now face stiffer competition as financial institutions have upped their game. But will the rest of the industry keep pace?
How Financial Marketers Can Help People Who Don’t Protect Their Data
Digital tools help consumers blunt the impact of cybercrime, yet most are not used. Financial institutions can, and must, alter that dynamic.
The Strategy Behind BofA’s Digital Life Planning App
Looking to cement its dominance in retail banking, Bank of America created Life Plan 1.0, a digital app tightly tied to in-person experience.
How Financial Institutions Can Help People Gain Economic Peace of Mind
Increasingly consumers are demanding innovative digital apps that help them organize to achieve savings and budget goals.
Why Financial Education in Banking Matters Now More Than Ever
Beneath the headlines lies a shocking statistic: the majority of Americans do not have enough money saved to cover an emergency expense.
Financial Wellness Tools Propel Fintech Deeper into Banking Space
MoneyLion, with six million members, sports a new banking app and digital money-management features suited to COVID-impacted consumers.
Leveraging Bank Technology to Provide Financial Relief to Consumers
Unless banks intervene, Americans will fall into costly cycles of debt. But, a group of fintechs are helping banks solve the problem.
Why Now Is the Time for Banking to Champion Financial Wellness
Consumers need help regaining their footing post-COVID. Using digital tools, financial institutions can both assist and increase engagement.
How to Keep Seniors Coming to Digital Banking After America Reopens
Coronavirus unleashed adoption of online and mobile services. Better understanding of past digital reluctance and 10 tips will keep it going.
