Moven Promotes Financial Health With ‘Smart Savings Account’
The 'Smart Savings Account' from Moven provides a mobile-first savings option that includes tracking, gamification and incentives to
Financial Education
Articles about how banking providers can leverage financial education, financial wellness, financial literacy programs, budgeting tools, and other personal financial management tools (PFM) as part of their marketing and growth strategies.
Turn Your Youth Savings Account From a Drain to a Gain
To turn kids accounts into profitable tools for acquisition and retention, target Millennial parents. After all, it's their money you
How Age Impacts Consumer Behavior in Retail Banking
Money is personal, and how someone relates to it shifts dramatically over their lifetime. Here's how people's attitudes, behaviors and preferences change based on
Using Alternative Data Sources to Credit Score Millennials
Many Millennials will soon be buying homes and cars — purchases that require decent credit. But do traditional scoring models work for
The Future of Banking: Talk is Cheap
Banking needs to respond to the expectations of an increasingly demanding consumer by committing both financial and human
The Psychology of Savings: Americans Struggle to Stash Cash
For most Americans, saving money gets the short straw when it comes to managing the budget. Why don't more consumers sock money
The World’s First Bluetooth Digital Piggybank for Kids
Meet Clever Kash, an innovative device using Bluetooth technology, WiFi and online banking to bring the piggybank into the 21st
5 Ways to Refresh Your Financial Education Program
When was the last time your financial education program got a refresh? Here's what banks and credit unions need to reignite their youth
Bank of America’s Millennial Marketing ‘Pays Off’ With Pinterest
Few financial institutions find any traction on Pinterest. But BofA says its formula works — an unusual three-way marketing
Digital Consumers Ripe With Cross-Selling Opportunities
Digital banking users are far more likely to adopt other financial products. Marketers will find fertile ground targeting this
Top 10 Fintech Interviews
Here are a few of the biggest fintech interviews with some of the most influential leaders in banking as heard on Breaking
Half of America is $400 Away From Financial Disaster
Nearly half of all Americans save virtually nothing. In fact, most are only one minor emergency away from a major financial
10 Reasons You Can’t Miss The Financial Brand Forum 2015
There are many reasons hundreds of bank and credit union executives attend The Financial Brand Forum every year. Here are 10 of
Is Digit The PFM App To Finally Get America to Save?
Saving money challenges the majority of Americans. Digit combines simplicity & consumer analytics to build savings
Delivering a Digital PFM Solution: One Bank’s Journey
Offering Personal Financial Management solutions is an important decision in banking. One banker shares his implementation
Is Your Credit Union’s Financial Education Content Awful or Awesome?
Here's a new option for credit unions struggling to craft quality financial education content for their social media
Consumers Know Diddly Squat About Their Basic Banking Rights
Only 30% of U.S. consumers earn passing grades when it comes to understanding their financial rights. The rest get an
Credit Union Taps Teen Spirit to Drive Down Average Membership Age
Summit recruits high-school students to act as spokespeople and help promote the credit union via videos and social
Next Gen PFM: Contextual Money Management
While the demand for standalone PFM never materialized, digital money management with real-time insights is finally about to take
What Women Want: Budgeting Tools From Banks
Do you provide personal financial management tools within your institution's online banking system? Because that's what women
Are Cash and Prepaid Cards the Secret to Helping Consumers Budget?
People want help with their finances, they just have trouble admitting it. Coach them on how cash and prepaid helps control their
Gen Y Hopes Their Next Bank Helps Them Budget Better
Half of all Gen Y consumers looking to switch banks want their next institution to offer online personal financial management (PFM)