The Financial Brand Forum 2014 in Pictures


Over 400 senior banking leaders from 14 countries on six continents attended The Financial Brand Forum 2014. Next year will be even bigger and better. You don’t want to miss it.

Jeffry Pilcher, Founder/CEO and Publisher of The Financial Brand, kicked things off with his presentation, "The Human Psychology of Branding."

Jeffry Pilcher, Founder/CEO and Publisher of The Financial Brand, kicked things off with his presentation, “The Human Psychology of Branding.”


Lani Hayward, CMO of Umpqua Bank, hit a grand slam home run with her keynote presentation about their breakthrough brand — the session attendees at the Forum 2014 rated the highest.

“Motivating! Wow! Will bring the whole team next year!

— Carolee Hawkins, Regional Marketing Director at Alpine Bank


Matt Welter with Inlighten (left) enjoys a moment in the Forum 2014 exhibit hall with an attendee and co-worker.


A packed house, with over 425 attendees!

“Powerful! Unbelievable content, great presenters — valuable.”

— Angie Walterson, AVP/Communications Manager at First State Bank of the Florida Keys


David Schultz shares his insights on social media. David is the CEO of MediaLogic, the official partner on The Financial Brand’s “Power 100” social media database.


Vanessa Foster (left) and Alexandra Rachey (right), both from Sunova. The duo presented a fascinating case study of their Canadian financial brand at the close of the Forum 2014’s first day.

“Strategic insight, innovative ideas, and dynamic speakers. The Financial Brand Forum has it all!

— Cody Brockel, First Interstate Bank


Mike Watson from Wazuku. He wasn’t sure he could make it to The Financial Brand’s inaugural conference, but we’re sure glad he did — registrant #419, the very last.


The guys from Level5, having a good time during the opening night reception.

“Inspiring, energizing and the content was 100% relevant.”

— Cynthia Breslin, VP of Marketing at 121 Financial


Tim Pannell, President/CEO of Financial Marketing Solutions, listening intently alongside Amber Farley, EVP/FMS Social.


Jack Hubbard (foreground, left) from St. Meyer & Hubbard, talks with Lori Dufficy from Chelsea Groton Bank (middle), while Jason Tonioli (left) from Kadince looks on.

“If you have the opportunity to attend only one marketing conference, this is the one.”

— Katie Segner, Marketing Director at SpiritBank


Murray Friedman, SVP at Associated Bank, poses a question to a speaker as John Mathes from Weber Marketing Group listens in.


The team from Deluxe.

“One of the best financial marketing conferences I’ve attended. Extremely well run, expert speakers with real, practical, applicable takeaways. I will be back!

— Leanne Darby, Senior Brand Manager at BlueShore Financial


It is always an honor to have the delightfully skeptical Ron Shevlin, Senior Analyst with the Aité Group, speak at your event.


Lori Philo-Cook hanging with her peeps at the Thursday reception.

“I felt like I was drinking from a fire hydrant and left wanting more.

— Pamela Hatt, Director of Marketing at Pen Air FCU


Now this guy has style! He’s sporting a nice assemble of accessories: a free book from Umpqua Bank CEO Ray Davis, The Financial Brand Bible, and a conference workbook with nearly 400 pages. And he’s wearing a bow tie!


Sandy Pitkethly (left) and Tim McAlpine (middle), both from Currency Marketing, share the frame with Rob Rubin, a weekly contributor here at The Financial Brand.


THE FINANCIAL BRAND FORUM is the largest annual event in the banking world, built specifically for senior-level executives and C-level decision-makers. Learn from the biggest names and brightest minds in banking, as they show you how to tackle your most difficult challenges — three days jam-packed with the latest ideas, best practices and new innovations that are transforming the banking industry today.

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